ShowHeroes Group Blog

March 1, 2021

Brand safety in the permanent spotlight

Brand safety is essential for brand image and brand value. If ads are delivered in environments that are perceived as negative or even harmful, (potential) customers may be lost, knows Roland Divos, Country Manager ShowHeroes Austria. Increasing attention has been paid to the brand safety topic since 2017, when advertisements from major brands and institutions […]
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February 26, 2021

Semantic Matching Grabs The Advertiser's Attention

Make propositions without failing to provide the internet user with video advertising that will interest him/her. The dream of brands is about to become reality thanks to AI. The success of ShowHeroes proves it… This is the holy grail of any advertiser: getting the right messages to the right people at the right time. Offering […]
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February 8, 2021

Press review: UNION Media acquired by ShowHeroes Group

February of 2021 started off with another big week for ShowHeroes Group, as we took over the full ownership of Union Media and thereby officially launched the British market. This is the 3rd acquisition in less than 12 months for ShowHeroes Group. We are really looking forward to "Conquer the Age of Video" in the […]
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February 7, 2021

"80% of global internet traffic will come from video by the end of next year," I. Zengin (ShowHeroes Group)

This article was first published on by Javier Piedrahita. Find the original article in Spanish here. MarketingDirecto spoke with the ShowHeroes Group team about the company's arrival in Spain and the growth expected for digital video in the new year. Online video has achieved great prominence in recent years within the marketing and advertising industry. […]
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January 10, 2021

Press review: ShowHeroes Group launch in December

What a year 2020! Even though it brought many setbacks and challenges, we are emerging from this year stronger than ever before. If we would have to pick one keyword describing the last year for ShowHeroes it's easily said: Growth. The month of December marked a special highlight in the history of our company. We […]
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December 18, 2020

ShowHeroes introduces new umbrella brand ShowHeroes Group

Video platform ShowHeroes introduces new umbrella brand ShowHeroes Group The decision for the umbrella brand is a result of the strong expansion in 2020 ShowHeroes Group bundles all branches of business and acquired companies Most recent M&A: Viralize from Italy, market leader for digital video advertising in Southern Europe Berlin, December 17, 2020 - ShowHeroes […]
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December 15, 2020

Welcome to the ShowHeroes Group Weblog

Follow this weblog to stay in touch with ShowHeroes Group and learn about news from all of its brands.Articles will range from corporate news, product launches and updates to behind the scenes coverage, opinion pieces and research, amongst other topics.
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