ShowHeroes Group Blog

July 28, 2021

FRAGMENTATION – MEASUREMENT – FRAUD: The chief challenges in CTV advertising

While ad targeting and campaign optimization surpass the options of traditional TV there are still lots of obstacles to overcome in order to exploit the full potential of Connected TV as a digital advertising channel. According to eMarkter the biggest challenges advertisers face with CTV remain to be measurement, ad fraud, and planning campaigns in […]
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July 14, 2021

Connected TV: Why strong standards are urgently needed

Consumers have made up their minds: interest in linear TV is declining, interest in paid content and multiple subscriptions is already maturing. Today, 78% of French consumers watch streaming TV content at least once a week. And we are the only ones in Europe who prefer to watch free streaming content (62%) rather than paid […]
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July 9, 2021

Top 4 Cookieless Targeting Solutions

Here's a breakdown of the top 4 cookieless identity solutions that advertisers, brands and publishers can start enabling now to be prepared for a cookieless future when the time comes.
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July 1, 2021

Google Delays Third-Party Cookie Deprecation: Here’s the Scoop

Google has recently announced it will delay its phaseout of third party cookies until 2023. This news has many breathing a sigh of relief, but preparing for a cookieless future is not something that can be put on hold.
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June 23, 2021

The Cookie Breakdown

What are cookies, how do they work and how are they regulated Cookies have been on everyone’s mind lately. And no, not the gooey chocolate chip kind we love to indulge in on our cheat day. Cookies, or small data files stored on your computer, have opened up huge discussions relating to consumer data protection […]
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June 17, 2021

What you need to know about the latest video trends

Programmatic, new advertising formats and Connected TV are just some of the buzzwords circulating in digital video. Ilhan Zengin, CEO of ShowHeroes Group, knows which of these topics are important right now. Video saved us in the pandemic: In Zoom or Teams calls with colleagues, in the evening, with new films from  Netflix, Amazon & […]
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June 3, 2021

Showheroes Group strengthens German management team

After the video platform Showheroes Group announced several acquisitions last year, the company is now expanding its management team with three new additions: Ania Sojka, Jean-Marie Salamon and Hannes Meering are now in charge of the company's sales in Germany as well as the Publisher Success and Demand Success divisions. All three previously held management […]
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May 28, 2021

The wheels of the publishers turn slowly

This article was first published in German on MEEDIA by Frank Puscher. Find the original article here. Ilhan Zengin launched ShowHeroes five years ago to bring video advertising to the fore on both sides - publishers and brands. For brands it worked well, but for the publishers only partially. According to ShowHeroes, the company generates […]
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May 18, 2021

Status Quo in CTV

More and more users are cutting the cord on linear TV. What set off years ago to become a mega trend has finally arrived in households around the globe and was accelerated even further with couch time hitting a record last year during the global pandemic. Users are shifting away from watching a scheduled program […]
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May 11, 2021

ShowHeroes launches new Interactive Video Formats

Today, we are introducing the new ShowHeroes Interactive Video Formats. ShowHeroes has created an entire set of five new solutions that enable our clients to leverage ShowHeroes premium instream inventory in order to create more benefits across a wider range of cases. While ShowHeroes’ existing InStream Video Ad and Branded Player Ad have become a […]
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