ShowHeroes Group Blog

September 7, 2021

“We are a German Hero on our way to becoming a European Hero”

Since 2016, ShowHeroes has been a provider of customized video content with matching ads. Revenues of the company, which "has received only a small Series-A funding so far," have risen from 6 million euros to around 100 million euros in recent years.
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September 2, 2021

Heavy Ads: What they are and how to prevent them

Heavy ads get blocked from Google Chrome since the “Heavy Ad Intervention” was released.  The ultimate goal of both advertisers and publishers in digital advertising, as it benefits everyone, is offering the best possible user experience in every digital media. This is not feasible, when heavy ads decrease important factors of the users experience on a website.
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August 11, 2021

Cookies Are Crumbling: The Demise Of The Third-party Cookie And What’s Next

Here's a breakdown of the top 4 cookieless identity solutions that advertisers, brands and publishers can start enabling now to be prepared for a cookieless future when the time comes.
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August 10, 2021

The benefits of semantic targeting in the post-cookie era

Digital marketing is widely dominated by automation and programmatic booking - this also applies to videos. Programmatic advertising defines the automated and software-based buying and selling of online advertising – in real-time.
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August 4, 2021

Intro to Programmatic Advertising

Digital marketing is widely dominated by automation and programmatic booking - this also applies to videos. Programmatic advertising defines the automated and software-based buying and selling of online advertising – in real-time.
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July 28, 2021

FRAGMENTATION – MEASUREMENT – FRAUD: The chief challenges in CTV advertising

While ad targeting and campaign optimization surpass the options of traditional TV there are still lots of obstacles to overcome in order to exploit the full potential of Connected TV as a digital advertising channel. According to eMarkter the biggest challenges advertisers face with CTV remain to be measurement, ad fraud, and planning campaigns in […]
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July 14, 2021

Connected TV: Why strong standards are urgently needed

Consumers have made up their minds: interest in linear TV is declining, interest in paid content and multiple subscriptions is already maturing. Today, 78% of French consumers watch streaming TV content at least once a week. And we are the only ones in Europe who prefer to watch free streaming content (62%) rather than paid […]
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July 9, 2021

Top 4 Cookieless Targeting Solutions

Here's a breakdown of the top 4 cookieless identity solutions that advertisers, brands and publishers can start enabling now to be prepared for a cookieless future when the time comes.
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July 1, 2021

Google Delays Third-Party Cookie Deprecation: Here’s the Scoop

Google has recently announced it will delay its phaseout of third party cookies until 2023. This news has many breathing a sigh of relief, but preparing for a cookieless future is not something that can be put on hold.
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June 23, 2021

The Cookie Breakdown

What are cookies, how do they work and how are they regulated Cookies have been on everyone’s mind lately. And no, not the gooey chocolate chip kind we love to indulge in on our cheat day. Cookies, or small data files stored on your computer, have opened up huge discussions relating to consumer data protection […]
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