While ad targeting and campaign optimization surpass the options of traditional TV there are still lots of obstacles to overcome in order to exploit the full potential of Connected TV as a digital advertising channel. According to eMarkter the biggest challenges advertisers face with CTV remain to be measurement, ad fraud, and planning campaigns in […]
Consumers have made up their minds: interest in linear TV is declining, interest in paid content and multiple subscriptions is already maturing. Today, 78% of French consumers watch streaming TV content at least once a week. And we are the only ones in Europe who prefer to watch free streaming content (62%) rather than paid […]
Here's a breakdown of the top 4 cookieless identity solutions that advertisers, brands and publishers can start enabling now to be prepared for a cookieless future when the time comes.
Google has recently announced it will delay its phaseout of third party cookies until 2023. This news has many breathing a sigh of relief, but preparing for a cookieless future is not something that can be put on hold.
What are cookies, how do they work and how are they regulated Cookies have been on everyone’s mind lately. And no, not the gooey chocolate chip kind we love to indulge in on our cheat day. Cookies, or small data files stored on your computer, have opened up huge discussions relating to consumer data protection […]
Programmatic, new advertising formats and Connected TV are just some of the buzzwords circulating in digital video. Ilhan Zengin, CEO of ShowHeroes Group, knows which of these topics are important right now. Video saved us in the pandemic: In Zoom or Teams calls with colleagues, in the evening, with new films from Netflix, Amazon & […]
After the video platform Showheroes Group announced several acquisitions last year, the company is now expanding its management team with three new additions: Ania Sojka, Jean-Marie Salamon and Hannes Meering are now in charge of the company's sales in Germany as well as the Publisher Success and Demand Success divisions. All three previously held management […]
This article was first published in German on MEEDIA by Frank Puscher. Find the original article here. Ilhan Zengin launched ShowHeroes five years ago to bring video advertising to the fore on both sides - publishers and brands. For brands it worked well, but for the publishers only partially. According to ShowHeroes, the company generates […]
More and more users are cutting the cord on linear TV. What set off years ago to become a mega trend has finally arrived in households around the globe and was accelerated even further with couch time hitting a record last year during the global pandemic. Users are shifting away from watching a scheduled program […]
Today, we are introducing the new ShowHeroes Interactive Video Formats. ShowHeroes has created an entire set of five new solutions that enable our clients to leverage ShowHeroes premium instream inventory in order to create more benefits across a wider range of cases. While ShowHeroes’ existing InStream Video Ad and Branded Player Ad have become a […]
