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DIGITAL MARKETING DISTILLED INTO A NEW PODCAST
Phil McDowell and the rest of his team at The Digital Distillery are on a mission to bring a refreshing angle and format to the digital marketing podcast landscape.
SHOWHEROES INTRODUCES THE PROGRAMMATIC FORCE TEAM
ShowHeroes’ Global Programmatic Consultancy team is our programmatic hub, driving our programmatic business development and platform strategy as well as being the point of contact for programmatic partners (SSPs and DSPs)...
HOW TO APPROACH ECO-FRIENDLY ADVERTISING
We recently published a piece about the advertising industry’s responsibilities to the environment where we outlined some ideas on eco-friendly advertising. We’re pushing for the industry to do more than simply become net-zero...
#SUSTAINABLESUMMER – BERLIN RIVER CLEANUP
As the planet enters its climate crisis endgame, we at ShowHeroes Group and the advertising world at large have become increasingly aware of the role advertising plays in climate change...
GOOGLE DELAYS ITS THIRD-PARTY COOKIE PHASEOUT
After initially promising that the cookies would be phased out of Chrome as early as this year, Google has hit the snooze button a second time – this time delaying the phase...
SHOWHEROES GROUP SUCCESS STORIES: MATHIEU LE MARRE, TEAM LEAD SALES FR
Our Success Stories series champions employees who’ve come a long way. For Episode 4 we had a chat with Mathieu, Team Lead Sales in our French team.
4 WAYS TO MASTER SUSTAINABLE ADVERTISING (WITHOUT GREENWASHING)
Digital advertising doesn’t look like it pollutes. The industry has a ‘clean’ image both to outsiders and digital advertisers themselves who may never consider the need...
CONNECTED TV: UNDERSTANDING THE OPPORTUNITIES FOR CTV IN THE BRAZILIAN MARKET
There’s an important evolution underway in how people consume audiovisual content. It not only changes viewer behaviors, but also brings new opportunities for brands to deliver...
RAPID GLOBAL EXPANSION
ShowHeroes Group continues its worldwide expansion with a series of key appointments. Each of the three new executives have global scope, and will be overviewing and turbocharging our position on the world stage.