Alexander Gösswein, VP Key Accounts EMEA at Criteo and initiator of the SMARTech Awards, interviewed Ilhan Zengin, founder and CEO of ShowHeroes, about the company and exciting topics such as the creation for and adaptation of video content to other and new formats such as Connected TV.
ShowHeroes Group is excited to be continuing its journey towards becoming Europe's leading provider of digital video solutions with the acquisition of PlayAd Media Group.
There’s been a lot of talk around ads.txt in the ad tech and programmatic advertising ecosystems. We’re going to break it down and explore exactly what ads.txt is, who’s using it, how it works and why publishers must have this file updated in order to increase their revenue.
A trend list that for once does not focus on the future but on the present. What are the developments that are currently shaping the online video market? TO Consider: it's more than YouTube, programmatic, varied ad formats, brand safety, and (yes) connected TV.
Values are characteristics and ideals that apply to us and by which we act. At ShowHeroes Group all employees share 11 fundamental corporate values. They are the compass that guides us in everything we do. They are part of our DNA, they give us a framework for leadership and daily decisions, they form the roots of our corporate culture and define our character.
In the wake of dwindling third-party cookies, contextual and semantic targeting is becoming increasingly important. Our Global Director of Product, Data, and Machine Learning at ShowHeroes Group, Patrick Jähnichen provides his feedback on contextual targeting in CTV environments.
The arrival of a world without cookies by 2023 is worrisome for some players in the tech landscape. All of them? No, not those who have preferred to bet on contextual and semantic targeting from the start. ShowHeroes Group is one of these players. Jean-Philippe Caste, Managing Director for France, finds it hard to contain his enthusiasm as he announces the launch of Semantic Hero for CTV, a market that is ready to explode.
Header bidding is the next evolution of multi-partner management and the successor to tag-based waterfalls. Header bidding, also referred to as “advanced bidding” or “pre-bidding”, is a programmatic technique where publishers can offer inventory to multiple ad exchanges at the same time before making calls to their ad servers.
Since 2016, ShowHeroes has been a provider of customized video content with matching ads. Revenues of the company, which "has received only a small Series-A funding so far," have risen from 6 million euros to around 100 million euros in recent years.
Heavy ads get blocked from Google Chrome since the “Heavy Ad Intervention” was released. The ultimate goal of both advertisers and publishers in digital advertising, as it benefits everyone, is offering the best possible user experience in every digital media. This is not feasible, when heavy ads decrease important factors of the users experience on a website.
