Since 2016, ShowHeroes has been a provider of customized video content with matching ads. Revenues of the company, which "has received only a small Series-A funding so far," have risen from 6 million euros to around 100 million euros in recent years.
Heavy ads get blocked from Google Chrome since the “Heavy Ad Intervention” was released. The ultimate goal of both advertisers and publishers in digital advertising, as it benefits everyone, is offering the best possible user experience in every digital media. This is not feasible, when heavy ads decrease important factors of the users experience on a website.
Here's a breakdown of the top 4 cookieless identity solutions that advertisers, brands and publishers can start enabling now to be prepared for a cookieless future when the time comes.
Digital marketing is widely dominated by automation and programmatic booking - this also applies to videos. Programmatic advertising defines the automated and software-based buying and selling of online advertising – in real-time.
Digital marketing is widely dominated by automation and programmatic booking - this also applies to videos. Programmatic advertising defines the automated and software-based buying and selling of online advertising – in real-time.
While ad targeting and campaign optimization surpass the options of traditional TV there are still lots of obstacles to overcome in order to exploit the full potential of Connected TV as a digital advertising channel. According to eMarkter the biggest challenges advertisers face with CTV remain to be measurement, ad fraud, and planning campaigns in […]
Consumers have made up their minds: interest in linear TV is declining, interest in paid content and multiple subscriptions is already maturing. Today, 78% of French consumers watch streaming TV content at least once a week. And we are the only ones in Europe who prefer to watch free streaming content (62%) rather than paid […]
Here's a breakdown of the top 4 cookieless identity solutions that advertisers, brands and publishers can start enabling now to be prepared for a cookieless future when the time comes.
Google has recently announced it will delay its phaseout of third party cookies until 2023. This news has many breathing a sigh of relief, but preparing for a cookieless future is not something that can be put on hold.
What are cookies, how do they work and how are they regulated Cookies have been on everyone’s mind lately. And no, not the gooey chocolate chip kind we love to indulge in on our cheat day. Cookies, or small data files stored on your computer, have opened up huge discussions relating to consumer data protection […]
