What will the future of advertising after the disappearance of the cookie look like? - Golden times are coming for publishers and website makers. The death of the cookie If Facebook, with quarterly revenues of $28 billion, is worried, then something is wrong. Mark Zuckerberg is having sleepless nights over what American media is calling […]
Not only are videos the format of choice for your brand's storytelling – they also provide an excellent way to share information with your customers. Videos enable potential buyers to get a 360 degree view of your product that by far tops traditional product photography. Even more, you can showcase actual in-use situations by creating […]
The recommendations of the CNIL will come into force on 1 April 2021, putting new barriers to the collection of personal data from Internet users. In order to offer them relevant advertising messages, contextual targeting is an innovative solution. In particular, because it uses "deep learning" tools that enable it to constantly optimize its performance. […]
Smart TVs are firmly entrenched in our living rooms. Jeans brand G-Star exploited the benefits of combining large screens with online video in an effective CTV campaign. Connected TV (CTV) campaigns: We've been talking, writing and reading about it for years, but in practice we don't often see it (successfully) yet. A missed opportunity, if […]
Video is the future. This year already video accounts for 82% of all internet traffic. It is here to stay. So if you own a website with fine curated content and a loyal community of readers make sure that you are not missing out on yield potential by turning a blind eye to video advertising. […]
This article was first published on ExchangeWire by Grace Dillon. Find the original interview here. One month on from ShowHeroes Group’s acquisition of London-based video tech collective Union Media, we spoke to Steve Filler, former MD of Union Media and now UK country manager of ShowHeroes Group, and ShowHeroes Group CEO Ilhan Zengin (both pictured below), […]
Brand safety is essential for brand image and brand value. If ads are delivered in environments that are perceived as negative or even harmful, (potential) customers may be lost, knows Roland Divos, Country Manager ShowHeroes Austria. Increasing attention has been paid to the brand safety topic since 2017, when advertisements from major brands and institutions […]
Make propositions without failing to provide the internet user with video advertising that will interest him/her. The dream of brands is about to become reality thanks to AI. The success of ShowHeroes proves it… This is the holy grail of any advertiser: getting the right messages to the right people at the right time. Offering […]
February of 2021 started off with another big week for ShowHeroes Group, as we took over the full ownership of Union Media and thereby officially launched the British market. This is the 3rd acquisition in less than 12 months for ShowHeroes Group. We are really looking forward to "Conquer the Age of Video" in the […]
This article was first published on MarketingDirecto.com by Javier Piedrahita. Find the original article in Spanish here. MarketingDirecto spoke with the ShowHeroes Group team about the company's arrival in Spain and the growth expected for digital video in the new year. Online video has achieved great prominence in recent years within the marketing and advertising industry. […]
