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WHAT IS APP-ADS.TXT?
IAB’s ads.txt initiative is an industry-standard in advertising. So what is its alternate version, app-ads.txt, and why is it important?
SPO: TOOLS ALONE WON’T REFORM PROGRAMMATIC ADVERTISING
Supply Path Optimization (SPO) needs to respond to new economic and ecological challenges.
IS US DATA PRIVACY CATCHING UP WITH THE GDPR?
US data privacy has lagged behind the EU – until now. A wave of legislation is ushering in a new era of data privacy.
GLOBAL CTV TRENDS FOR 2023 AND BEYOND
We’re taking a deep dive into three of the world’s major digital advertising markets to see how they’ll be utilizing CTV in the near future.
GOOGLE’S EUROPEAN ANTITRUST LAWSUITS EXPLAINED
Google is being sued for billions of dollars in antitrust lawsuits in the UK and EU. Here's what that means for the industry.
UNLOCKING CTV'S POTENTIAL IN LATIN AMERICA
Ángel Pascual, Regional Director for Latin America at ShowHeroes Group, explains why the opportunities for CTV in Latin America are so exciting.
WHAT IS BRAND SUITABILITY?
Brand safety is the baseline that every advertiser and publisher expects. Stopping after securing brand safety, though, is a misstep many marketers make, and running the extra mile and securing brand suitability can make all the difference.
INTRODUCING SHOWHEROES BETTER MEDIA
We need to set new standards for a digital marketing industry that can take us into the future, one that protects the planet and its people – and that’s what our Better Media framework is aiming to do.
ShowHeroes Publisher Success Story: Achieving True Incremental Video with Netpoint Media
The long-term collaboration between Netpoint Media and ShowHeroes shows how publishers can significantly increase their yield.