Digital advertising doesn’t look like it pollutes. The industry has a ‘clean’ image both to outsiders and digital advertisers themselves who may never consider the need for sustainable digital advertising. Here's how marketers can master sustainable advertising and make sure that the industry’s impact on the climate is positive, not negative, going forward.
There’s an important evolution underway in how people consume audiovisual content. It not only changes viewer behaviors, but also brings new opportunities for brands to deliver their messages with more impact, and more visibility. Lilian Prado, Country Manager Brazil at ShowHeroes Group, discusses the current trends and opportunities of CTV in the Brazilian market.
ShowHeroes Group continues its worldwide expansion with a series of key appointments. Each of the three new executives have global scope, and will be overviewing and turbocharging our position on the world stage.
Google’s rocky history of monopolization accusations has come up in several markets across the globe in the past years. We examine what's happening now with the antitrust lawsuits and what this means for our digital ecosystem.
Working in AdTech, it’s tempting to think the industry is a safe haven from the entire climate conversation. But that is not the case. ShowHeroes Director of International Growth Tanya Priyank and Global Marketing Manager, and Lead for company-wide ESG initiatives, Araceli Almada, sat down with Ricardo Honing, Client Director, and Jody Veerman, Client Partner, of dentsu, to discuss how every adtech professional
can reflect and implement immediate changes to reduce our carbon footprint.
Employee Success Stories: An inside look at ShowHeroes Group At ShowHeroes Group, we champion both professional and personal development. To the SHG core, we believe corporate success is a product of talented, diverse, and committed individuals working collaboratively to aligned goals. To showcase and highlight the endeavors made by some of the unique and motivated […]
CTV combines the big screen and high impact of TV with the measurability of online advertising. It has become a major force in digital advertising, with 80% of European users preferring CTV and global CTV ad spend doubling in the last four years. However, as it’s a relatively new technology, extensive studies into user attention, behavior, and preferences haven’t yet been performed, which is where our groundbreaking research study comes in.
An interview with Dustin Puschmann, our Global Director of Business Development Supply & Partnerships. Network television is bringing new players into the market. In an interview with Medientage MunchenBlog, Dustin Puschmann, our Global Director of Business Development Supply & Partnerships, explains how ShowHeroes Group utilizes a multi-approach by combining video content, ad tech, and marketing […]
There are many developments related to contextual targeting lately. ShowHeroes Business and Development Manager Fritz Strobl in this interview dives into key trends and insights for cookieless solutions.
