CTV combines the big screen and high impact of TV with the measurability of online advertising. It has become a major force in digital advertising, with 80% of European users preferring CTV and global CTV ad spend doubling in the last four years. However, as it’s a relatively new technology, extensive studies into user attention, behavior, and preferences haven’t yet been performed, which is where our groundbreaking research study comes in.
An interview with Dustin Puschmann, our Global Director of Business Development Supply & Partnerships. Network television is bringing new players into the market. In an interview with Medientage MunchenBlog, Dustin Puschmann, our Global Director of Business Development Supply & Partnerships, explains how ShowHeroes Group utilizes a multi-approach by combining video content, ad tech, and marketing […]
There are many developments related to contextual targeting lately. ShowHeroes Business and Development Manager Fritz Strobl in this interview dives into key trends and insights for cookieless solutions.
ShowHeroes Group participated in the Digital Ads Forum in Madrid, and to get things started, Periódico PublicidAD interviewed our Sales Director Jesline Rasanayagam on how the digital landscape has changed during and after the pandemic.
ShowHeroes Group has appointed Stefanie Leonardi as Global Director Marketing. In the newly created position, Stefanie will take charge of the global marketing team focusing on further developing our marketing strategy and establishing a uniform marketing structure for all brands under the ShowHeroes Group umbrella.
The Dutch Data Protection Authority has banned IAB Europe's Transparency Consent Framework. ShowHeroes Country Manager Netherlands, Erik Dubbeldeman remarks on the latest updates from the Dutch Data Protection Authority.
Today, video is a must-have for advertisers, publishers and end-users. Viewers want relevant content and the choice to watch what they want, when they want. This is why we’re excited to launch Native CTV, our latest product for premium video content solutions for connected TV.
A successful team consists of diverse, motivated and passionate people who give their best every day. In Episode 2 of our "Success Stories," we'd like to introduce Sina Kleinikel, Product Manager.
Connected TV (CTV) has become the norm offering many opportunities for new ways of targeting. In this article, Country Manager Netherlands Erik Dubbedelman explains why and how targeting with CTV works differently from other forms of video advertising, what can still be improved in terms of regulation, and why it's already succeeding.
