ShowHeroes Group Weblog

June 3, 2021

Showheroes Group strengthens German management team

After the video platform Showheroes Group announced several acquisitions last year, the company is now expanding its management team with three new additions: Ania Sojka, Jean-Marie Salamon and Hannes Meering are now in charge of the company's sales in Germany as well as the Publisher Success and Demand Success divisions. All three previously held management […]
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May 28, 2021

The wheels of the publishers turn slowly

This article was first published in German on MEEDIA by Frank Puscher. Find the original article here. Ilhan Zengin launched ShowHeroes five years ago to bring video advertising to the fore on both sides - publishers and brands. For brands it worked well, but for the publishers only partially. According to ShowHeroes, the company generates […]
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May 18, 2021

Status Quo in CTV

More and more users are cutting the cord on linear TV. What set off years ago to become a mega trend has finally arrived in households around the globe and was accelerated even further with couch time hitting a record last year during the global pandemic. Users are shifting away from watching a scheduled program […]
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May 11, 2021

ShowHeroes launches new Interactive Video Formats

Today, we are introducing the new ShowHeroes Interactive Video Formats. ShowHeroes has created an entire set of five new solutions that enable our clients to leverage ShowHeroes premium instream inventory in order to create more benefits across a wider range of cases. While ShowHeroes’ existing InStream Video Ad and Branded Player Ad have become a […]
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April 21, 2021

Cookiepocalypse: the rapidly approaching end of the third party cookie

What will the future of advertising after the disappearance of the cookie look like? - Golden times are coming for publishers and website makers. The death of the cookie If Facebook, with quarterly revenues of $28 billion, is worried, then something is wrong. Mark Zuckerberg is having sleepless nights over what American media is calling […]
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April 13, 2021

HOW TO INCREASE YOUR SALES WITH PRODUCT VIDEOS

Not only are videos the format of choice for your brand's storytelling – they also provide an excellent way to share information with your customers. Videos enable potential buyers to get a 360 degree view of your product that by far tops traditional product photography. Even more, you can showcase actual in-use situations by creating […]
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March 9, 2021

With increased data protection, will digital advertising return to the stone age?

The recommendations of the CNIL will come into force on 1 April 2021, putting new barriers to the collection of personal data from Internet users. In order to offer them relevant advertising messages, contextual targeting is an innovative solution. In particular, because it uses "deep learning" tools that enable it to constantly optimize its performance. […]
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March 4, 2021

Innovations in (programmatic) CTV: more impact with online video

Smart TVs are firmly entrenched in our living rooms. Jeans brand G-Star exploited the benefits of combining large screens with online video in an effective CTV campaign. Connected TV (CTV) campaigns: We've been talking, writing and reading about it for years, but in practice we don't often see it (successfully) yet. A missed opportunity, if […]
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March 4, 2021

3 Reasons Why Publishers Should Monetize Their Content Through Video

Video is the future. This year already video accounts for 82% of all internet traffic. It is here to stay. So if you own a website with fine curated content and a loyal community of readers make sure that you are not missing out on yield potential by turning a blind eye to video advertising. […]
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March 3, 2021

Providing a Real Video Alternative: Q&A with Steve Filler and Ilhan Zengin, ShowHeroes Group

This article was first published on ExchangeWire by Grace Dillon. Find the original interview here. One month on from ShowHeroes Group’s acquisition of London-based video tech collective Union Media, we spoke to Steve Filler, former MD of Union Media and now UK country manager of ShowHeroes Group, and ShowHeroes Group CEO Ilhan Zengin (both pictured below), […]
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