Showheroes group


2024 Advertising: Trends and Predictions
ShowHeroes experts are taking a look at the future of digital advertising: what can the industry expect from 2024?
Beyond ChatGPT: The Future of AI in Marketing
AI has already brought us new tools that are irrevocably changing how we do marketing. Let's look at the present and future of AI marketing in more depth.
Brands worldwide are increasingly recognizing what CTV advertising offers: it’s creative, attention-grabbing, measurable, and perhaps most importantly, increasingly popular! We’ve broken down the reasons for its growth in more detail.
4 Tips for Marketing to Gen Z Effectively
Marketing to Gen Z can feel riddled with invisible barriers. Here are four essential tips to bear in mind!
MediaMath’s Bankruptcy: An Industry Turning Point
MediaMath, a demand-side platform (DSP) once valued at over a billion dollars, recently announced bankruptcy – here’s a run-down of what happened, how the industry is changing to prevent a repeat event, and how you can protect yourself in the future.
Brand Safety and Transparency in Video Advertising
Here’s how ShowHeroes delivers digital advertising that adheres to IAB standards and respects user privacy without compromising performance, offering a fully-transparent, brand-safe ecosystem that benefits advertisers, publishers, and consumers.
Celebrating Pride in Advertising Year-Round
‘Pinkwashing’ in advertising, similar to its climate-change counterpart ‘greenwashing’, superficially supports LGBTQIA+ people for profit. Here's a guide to avoiding it.
How Generative AI Will Change Digital Advertising
We’re looking at how generative AI will influence content generation – specifically, images and video – and how ShowHeroes and other digital advertising companies are positioning themselves with this technology for the future.
5 Concerns About AI in Marketing
We’re looking at 5 concerns that need to be talked about for AI in marketing: privacy, copyright, search engine ad placements, ad inventory, and job security.