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Behind the Curtain: The Wizard of Oz and Google's Cookies
Like The Wizard of Oz, Google built up a facade only to tear it down at the last minute. But the advertising industry still learned something.
ShowHeroes and GumGum team up to transform contextual digital advertising
In this interview with Insider LATAM, Ilhan Zengin, CEO of ShowHeroes Group, details the new partnership with GumGum, Latin America's digital advertising potential, and ShowHeroes' history.
Anticipated Advertising Trends at Cannes Lions
Here are what ShowHeroes attendees are looking forward to speaking and hearing about this year at Cannes Lions. 🦁
Why the Hourglass Funnel is Key
The hourglass funnel is an essential tool that brands and advertisers need to understand in order to effectively connect with their audiences and generate tangible results.
FINANCING THE NEWS: WHY DATA IS THE SOLUTION
The question of how to finance news is becoming increasingly thorny. One solution remains under-exploited: AI.
ShowHeroes Group Appoints Amanda Lima as Commercial Director
We're delighted to announce that Amanda Lim has been promoted to Commercial Director for the Brazilian market!
Vonq wins the Better Media Award with a carbon-neutral campaign for Albert Heijn
ShowHeroes presented the first Better Media Award to the recruitment agency Vonq with its carbon-neutral recruitment campaign for Albert Heijn.
Beyond trends: The evolution of CTV
Driven by curiosity about the current status of CTV, changing viewer behavior, and technological advances, VIA managing director Saskia Baneke-Delfgaauw sat down with CTV expert Tim Samsom, Country Manager Netherlands of ShowHeroes.
How the EU’s Digital Markets Act is affecting brands
Here’s an explanation of the Digital Markets Act, why it matters for digital advertisers, and our recommendations for a future where the industry’s largest giants have their power put into check.
