ShowHeroes Group Blog

June 29, 2022

Google’s woes, AdTech’s hopes

Google’s rocky history of monopolization accusations has come up in several markets across the globe in the past years. We examine what's happening now with the antitrust lawsuits and what this means for our digital ecosystem.
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June 8, 2022

AdTech for the planet: A sit-down on sustainability with dentsu

Working in AdTech, it’s tempting to think the industry is a safe haven from the entire climate conversation. But that is not the case. ShowHeroes Director of International Growth Tanya Priyank and Global Marketing Manager, and Lead for company-wide ESG initiatives, Araceli Almada, sat down with Ricardo Honing, Client Director, and Jody Veerman, Client Partner, of dentsu, to discuss how every adtech professional can reflect and implement immediate changes to reduce our carbon footprint.
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May 31, 2022

ShowHeroes Group Success Stories: Nina Fossli, Senior Publishing Manager

Employee Success Stories: An inside look at ShowHeroes Group At ShowHeroes Group, we champion both professional and personal development.  To the SHG core, we believe corporate success is a product of talented, diverse, and committed individuals working collaboratively to aligned goals.  To showcase and highlight the endeavors made by some of the unique and motivated […]
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May 12, 2022

Understanding the ConnectedTV Experience: ShowHeroes’ Latest CTV Study

CTV combines the big screen and high impact of TV with the measurability of online advertising. It has become a major force in digital advertising, with 80% of European users preferring CTV and global CTV ad spend doubling in the last four years. However, as it’s a relatively new technology, extensive studies into user attention, behavior, and preferences haven’t yet been performed, which is where our groundbreaking research study comes in.
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April 12, 2022

VIDEO IS THE MEDIUM OF OUR TIME.

An interview with Dustin Puschmann, our Global Director of Business Development Supply & Partnerships. Network television is bringing new players into the market. In an interview with Medientage MunchenBlog, Dustin Puschmann, our Global Director of Business Development Supply & Partnerships, explains how ShowHeroes Group utilizes a multi-approach by combining video content, ad tech, and marketing […]
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April 8, 2022

The Future of Contextual Advertising in the Post-Cookie Era

There are many developments related to contextual targeting lately. ShowHeroes Business and Development Manager Fritz Strobl in this interview dives into key trends and insights for cookieless solutions.
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March 29, 2022

How the Pandemic has Disrupted the Way We Consume Online Advertising

ShowHeroes Group participated in the Digital Ads Forum in Madrid, and to get things started, Periódico PublicidAD interviewed our Sales Director Jesline Rasanayagam on how the digital landscape has changed during and after the pandemic.
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March 24, 2022

ShowHeroes Group Appoints Stefanie Leonardi as Global Marketing Director

ShowHeroes Group has appointed Stefanie Leonardi as Global Director Marketing. In the newly created position, Stefanie will take charge of the global marketing team focusing on further developing our marketing strategy and establishing a uniform marketing structure for all brands under the ShowHeroes Group umbrella.
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March 23, 2022

What the Transparency Consent Framework ban in the Netherlands Means for the Industry

The Dutch Data Protection Authority has banned IAB Europe's Transparency Consent Framework. ShowHeroes Country Manager Netherlands, Erik Dubbeldeman remarks on the latest updates from the Dutch Data Protection Authority.
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March 9, 2022

ShowHeroes Launches Native CTV

Today, video is a must-have for advertisers, publishers and end-users. Viewers want relevant content and the choice to watch what they want, when they want. This is why we’re excited to launch Native CTV, our latest product for premium video content solutions for connected TV.
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