ShowHeroes Group Blog

May 12, 2022

Understanding the ConnectedTV Experience: ShowHeroes’ Latest CTV Study

CTV combines the big screen and high impact of TV with the measurability of online advertising. It has become a major force in digital advertising, with 80% of European users preferring CTV and global CTV ad spend doubling in the last four years. However, as it’s a relatively new technology, extensive studies into user attention, behavior, and preferences haven’t yet been performed, which is where our groundbreaking research study comes in.
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April 12, 2022

VIDEO IS THE MEDIUM OF OUR TIME.

An interview with Dustin Puschmann, our Global Director of Business Development Supply & Partnerships. Network television is bringing new players into the market. In an interview with Medientage MunchenBlog, Dustin Puschmann, our Global Director of Business Development Supply & Partnerships, explains how ShowHeroes Group utilizes a multi-approach by combining video content, ad tech, and marketing […]
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April 8, 2022

The Future of Contextual Advertising in the Post-Cookie Era

There are many developments related to contextual targeting lately. ShowHeroes Business and Development Manager Fritz Strobl in this interview dives into key trends and insights for cookieless solutions.
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March 29, 2022

How the Pandemic has Disrupted the Way We Consume Online Advertising

ShowHeroes Group participated in the Digital Ads Forum in Madrid, and to get things started, Periódico PublicidAD interviewed our Sales Director Jesline Rasanayagam on how the digital landscape has changed during and after the pandemic.
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March 24, 2022

ShowHeroes Group Appoints Stefanie Leonardi as Global Marketing Director

ShowHeroes Group has appointed Stefanie Leonardi as Global Director Marketing. In the newly created position, Stefanie will take charge of the global marketing team focusing on further developing our marketing strategy and establishing a uniform marketing structure for all brands under the ShowHeroes Group umbrella.
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March 23, 2022

What the Transparency Consent Framework ban in the Netherlands Means for the Industry

The Dutch Data Protection Authority has banned IAB Europe's Transparency Consent Framework. ShowHeroes Country Manager Netherlands, Erik Dubbeldeman remarks on the latest updates from the Dutch Data Protection Authority.
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March 9, 2022

ShowHeroes Launches Native CTV

Today, video is a must-have for advertisers, publishers and end-users. Viewers want relevant content and the choice to watch what they want, when they want. This is why we’re excited to launch Native CTV, our latest product for premium video content solutions for connected TV.
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February 24, 2022

ShowHeroes Group Success Stories: Sina Kleinikel, Product Manager

A successful team consists of diverse, motivated and passionate people who give their best every day. In Episode 2 of our "Success Stories," we'd like to introduce Sina Kleinikel, Product Manager.
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February 17, 2022

PlayAd Media by ShowHeroes Group Rebrands as ShowHeroes

ShowHeroes Group has completed its post-merger integration with PlayAd Media Group, which will now officially operate as the premium brand ShowHeroes.
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February 8, 2022

Targeting Opportunities for Connected TV

Connected TV (CTV) has become the norm offering many opportunities for new ways of targeting. In this article, Country Manager Netherlands Erik Dubbedelman explains why and how targeting with CTV works differently from other forms of video advertising, what can still be improved in terms of regulation, and why it's already succeeding.
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