Google’s rocky history of monopolization accusations has come up in several markets across the globe in the past years. We examine what's happening now with the antitrust lawsuits and what this means for our digital ecosystem.
Working in AdTech, it’s tempting to think the industry is a safe haven from the entire climate conversation. But that is not the case. ShowHeroes Director of International Growth Tanya Priyank and Global Marketing Manager, and Lead for company-wide ESG initiatives, Araceli Almada, sat down with Ricardo Honing, Client Director, and Jody Veerman, Client Partner, of dentsu, to discuss how every adtech professional
can reflect and implement immediate changes to reduce our carbon footprint.
Employee Success Stories: An inside look at ShowHeroes Group At ShowHeroes Group, we champion both professional and personal development. To the SHG core, we believe corporate success is a product of talented, diverse, and committed individuals working collaboratively to aligned goals. To showcase and highlight the endeavors made by some of the unique and motivated […]
CTV combines the big screen and high impact of TV with the measurability of online advertising. It has become a major force in digital advertising, with 80% of European users preferring CTV and global CTV ad spend doubling in the last four years. However, as it’s a relatively new technology, extensive studies into user attention, behavior, and preferences haven’t yet been performed, which is where our groundbreaking research study comes in.
An interview with Dustin Puschmann, our Global Director of Business Development Supply & Partnerships. Network television is bringing new players into the market. In an interview with Medientage MunchenBlog, Dustin Puschmann, our Global Director of Business Development Supply & Partnerships, explains how ShowHeroes Group utilizes a multi-approach by combining video content, ad tech, and marketing […]
There are many developments related to contextual targeting lately. ShowHeroes Business and Development Manager Fritz Strobl in this interview dives into key trends and insights for cookieless solutions.
ShowHeroes Group participated in the Digital Ads Forum in Madrid, and to get things started, Periódico PublicidAD interviewed our Sales Director Jesline Rasanayagam on how the digital landscape has changed during and after the pandemic.
ShowHeroes Group has appointed Stefanie Leonardi as Global Director Marketing. In the newly created position, Stefanie will take charge of the global marketing team focusing on further developing our marketing strategy and establishing a uniform marketing structure for all brands under the ShowHeroes Group umbrella.
The Dutch Data Protection Authority has banned IAB Europe's Transparency Consent Framework. ShowHeroes Country Manager Netherlands, Erik Dubbeldeman remarks on the latest updates from the Dutch Data Protection Authority.
Today, video is a must-have for advertisers, publishers and end-users. Viewers want relevant content and the choice to watch what they want, when they want. This is why we’re excited to launch Native CTV, our latest product for premium video content solutions for connected TV.
