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Vonq wins the Better Media Award with a carbon-neutral campaign for Albert Heijn
ShowHeroes presented the first Better Media Award to the recruitment agency Vonq with its carbon-neutral recruitment campaign for Albert Heijn.
Beyond trends: The evolution of CTV
Driven by curiosity about the current status of CTV, changing viewer behavior, and technological advances, VIA managing director Saskia Baneke-Delfgaauw sat down with CTV expert Tim Samsom, Country Manager Netherlands of ShowHeroes.
How the EU’s Digital Markets Act is affecting brands
Here’s an explanation of the Digital Markets Act, why it matters for digital advertisers, and our recommendations for a future where the industry’s largest giants have their power put into check.
2024 Advertising: Trends and Predictions
ShowHeroes experts are taking a look at the future of digital advertising: what can the industry expect from 2024?
Beyond ChatGPT: The Future of AI in Marketing
AI has already brought us new tools that are irrevocably changing how we do marketing. Let's look at the present and future of AI marketing in more depth.
4 REASONS WHY CTV ADVERTISING SPEND IS ON THE RISE
Brands worldwide are increasingly recognizing what CTV advertising offers: it’s creative, attention-grabbing, measurable, and perhaps most importantly, increasingly popular!
We’ve broken down the reasons for its growth in more detail.
4 Tips for Marketing to Gen Z Effectively
Marketing to Gen Z can feel riddled with invisible barriers. Here are four essential tips to bear in mind!
MediaMath’s Bankruptcy: An Industry Turning Point
MediaMath, a demand-side platform (DSP) once valued at over a billion dollars, recently announced bankruptcy – here’s a run-down of what happened, how the industry is changing to prevent a repeat event, and how you can protect yourself in the future.
Brand Safety and Transparency in Video Advertising
Here’s how ShowHeroes delivers digital advertising that adheres to IAB standards and respects user privacy without compromising performance, offering a fully-transparent, brand-safe ecosystem that benefits advertisers, publishers, and consumers.
