Vonq wins the Better Media Award with a carbon-neutral campaign for Albert Heijn

The award is in recognition of agency and advertiser efforts on climate, data ethics and inclusivity

This article originally appeared in Dutch over on Adformatie. Read the original here.


ShowHeroes presented the first Better Media Award, an award recognizing the efforts of agencies and advertisers on climate, data ethics, and inclusivity. Out of more than a thousand online campaigns, the jury chose recruitment agency Vonq with its carbon-neutral recruitment campaign for Albert Heijn.


According to the judges, Vonq has made the greatest contribution to making the media and advertising industry more sustainable and inclusive.


“Vonq proved in the first quarter with this campaign that data ethics, diversity, and inclusion are important components in digital advertising,” explained Tim Samsom, country manager of ShowHeroes Netherlands. “At the same time, they have proven that it is possible to reduce carbon emissions in the digital ecosystem.”




In late 2022, the ShowHeroes Group announced that it was going to work with a “Better Media Framework”. The framework was put in place to help shape the company structure and test its efforts in sustainability, inclusion, diversity, and privacy, but the same rules also applied to partners and customers.


To engage customers in creating Better Media and reward them for doing so, the Better Media Awards were created in early 2024. The Better Media Awards are presented quarterly to a campaign that excels in the areas of content and creativity, engagement and impact, innovation and uniqueness, sustainability, inclusiveness, diversity, and equity. Out of the thousand campaigns this first quarter, the campaigns of Initiative – Nike, GroupM – G-Star, dentsu – Philips Hue, and Vonq – Albert Heijn, landed on the shortlist.


Taking Responsibility


Nanine Koning, Vonq senior relationship manager, says: “We see this award as recognition for our dedication to creating impact, not only in the recruitment world but also in the media industry. By focusing on climate and inclusivity in the digital campaigns we develop for our clients, we show that taking responsibility and innovating go hand in hand.”