Press Releases

ShowHeroes, a global leader in digital video content, tech, and advertising solutions, continues the extension of its creative services with the launch of Custom Animations for CTV.

ShowHeroes, a global leader in digital video content, tech, and advertising solutions, continues the extension of its creative services with the launch of Custom Animations for CTV. This innovative and highly customizable format is designed to elevate brand experiences on Connected TV (CTV) platforms. It yields high levels of engagement due to the incorporation of interactive elements and animations, e.g. QR codes, on the frame of the ad creative. The product will be made available across all of ShowHeroes' markets and will be offered in two distinct levels: Custom QR Code and Full Custom Animation.

ShowHeroes baut seine kreativen Serviceleistungen mit dem Launch von Custom Animations für CTV weiter aus. Das innovative und hochgradig anpassbare Format “Custom Animations” wurde entwickelt, um Markenerlebnisse auf Connected TV (CTV)-Plattformen aufzuwerten.

Amsterdam, 13 juni 2023 – ShowHeroes Group, wereldwijd marktleider op het gebied van digitale videocontent, technologie en advertentieoplossingen, heeft Erik Dubbeldeman (37) aangesteld tot VP Global Direct Clients. In de nieuwe functie binnen de groep wordt Dubbeldeman verantwoordelijk voor het opzetten van een nieuwe global department en het herstructureren van de directe klantenunit. De leiding wordt in Nederland overgenomen door Tim Samsom (33).

ShowHeroes lanciert den Voice Command Branded Player für CTV in Deutschland und in UK. Damit verfolgt das Unternehmen seine Strategie zur Entwicklung von High-Engagement-Formaten weiter. Dieses Mal für den Bereich CTV mit dem Launch des Voice Command Branded Player.

ShowHeroes continues its development of engaging ad formats in the connected TV environment with the launch of Voice Command Branded Player. Delivered exclusively on the big screen,CTV, a Voice Command Branded Player is an actionable TV ad which includes a text element with a custom audio command. CTV viewers can use this voice command (e.g., "Alexa, open the new summer collection") to activate their smart assistant to access more information about products or services, obtain a voucher or receive a message via their personal phone or email.