SHOWHEROES GROUP ACQUIRES SMARTCLIP LATAM
1 February 2022
With this acquisition ShowHeroes goes global launching in the US and Latin America
ShowHeroes Group continues its growth journey confirming the acquisition of smartclip LATAM, our fifth M&A deal in the last one and a half years, hot on the tails of the successful deal with PlayAd Media Group in late 2021.
Welcoming smartclip LATAM into the ShowHeroes Group opens up a wide array of opportunities for all of our business partners and stakeholders. We’re proud to be able to offer our semantic matching technology, paired with the largest library of high-quality video content and access to global demand for premium video advertising inventory to the Latin American markets.
A leading force in both the CTV and OTT Latin market with a network of over 200 premium publishers, smartclip LATAM is a key leader in the Americas. The company delivers advanced online video and CTV advertising solutions, drawing 1.5 billion monthly CTV ad requests and 300 million unique viewers in all of Latin America.
ShowHeroes opens hubs in New York City, Denver and Miami
As there is a strong connection between the Latin American and the US market, ShowHeroes is opening its first offices in the US. The roll-out will be coordinated by the newly minted Country Manager US Joseph Lospalluto, former EVP Americas at Smart Adserver. Lospalluto, with his proven expertise in helping European companies penetrate the US market, will confidently lead the group’s expansion overseeing all revenue and operations.
Smartclip LATAM’s Ángel Pascual will take on the role of ShowHeroes Regional Director LATAM, commenting,
ShowHeroes Group Founder and CEO Ilhan Zengin adds,
ShowHeroes Group is now present in over 20 countries around the globe
With this acquisition, ShowHeroes Group now counts operations in over 20 countries worldwide, adding the United States, Argentina, Brazil, Chile, Colombia, Perú, and Mexico, and welcomes approximately 50 new employees, growing its team to over 300 total Heroes.
A former subsidiary of AtresMedia, smartclip LATAM is now fully owned and operated under the ShowHeroes Group brand. All of smartclip LATAM’s services for premium publishers and advertisers will be integrated into the ShowHeroes Group’s global brand “ShowHeroes” in 2022.