Press & Media

LATEST PRESS 
COVERAGE

UK
/
12 May 2022
A striking 80% of European users prefer CTV, with connected TV generating a significant increase in ad attention and engagement compared to YouTube and linear TV, a ground-breaking new study has found. The research from ShowHeroes Group, a leading global provider of video solutions for advertisers and publishers, used state-of-the-art Tobii eye tracking glasses, along with eSense electrodermal response sensors, to track the attentiveness of TV viewers, including on CTV (smart TVs and streaming devices) in a home environment.
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UK
/
12 May 2022
A new report from global video solutions company ShowHeroes Group has found that 80 per cent of European viewers said they prefer watching content via CTV over traditional linear services. The company undertook its research using state-of-the-art Tobii eye tracking glasses, along with eSense electrodermal response sensors, to track the attentiveness of TV viewers, including on CTV (smart TVs and streaming devices) in a home environment. The biometric results were combined with a quantitative survey of 2,100 respondents in seven key European markets.
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US
/
12 May 2022
Connected TV audiences are thought of as multi-device multitaskers. While your ad’s playing, they’re checking their phone. But CTV viewers actually pay closer attention than their linear and social video counterparts, per a survey by the European video ad platform ShowHeroes, which used eye-tracking tests and special glasses it distributed to respondents.According to the study, the length of time users watched CTV ad breaks before looking away was five times longer than YouTube ads (lol) and three seconds longer than linear commercials, Campaign reports. The research pinned CTV’s overall attention score at 82%, compared with 69% for linear and 42% for social video.
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Dear Journalists,

if you are interested in any further information about the ShowHeroes Group or an interview, comment, etc. from one of our industry experts, please get in touch with:
GERMANY 
André Hoffmann 
PR Agency Faktor 3
a.hoffmann@faktor3.de
FRANCE
Constance Legrand 
PR Agency BEYOND 
clegrand@beyondcom.fr
NETHERLANDS
Sheila Klein Schiphorst 
PR Agency She PR & Marketing 
sheila@sheishere.nl

PRESS 
releases

Italy
/
11 May 2022

La CTV emerge come la piattaforma video leader in Europa per l'attenzione pubblicitaria: la nuova ricerca di ShowHeroes Group

ShowHeroes Group pubblica il suo nuovo studio di ricerca CTV, "Why CTV Reigns Supreme in the Attention Economy". Lo studio dell'azienda rileva che la CTV emerge come la piattaforma video leader in Europa per l'attenzione pubblicitaria.
UK
/
11 May 2022

CTV emerges as Europe’s leading video platform for ad attention: New research from ShowHeroes Group

ShowHeroes Group releases their new CTV Research Study, "Why CTV Reigns Supreme in the Attention Economy". The brand's study finds CTV emerges as Europe’s leading video platform for ad attention.
ITALY
/
12 April 2022

Rebranding e grandi novità in casa ShowHeroes, sempre in più rapida crescita

ShowHeroes, tra i leader mondiali nella fornitura di soluzioni video digitali per advertisers e publishers, amplia il team della filiale italiana accogliendo Dalia Blei e Giovanni Tosco, rispettivamente Partnership & Organization Development Director e Commercial Director e inoltre, rilancia le due rinnovate piattaforme per i publisher: ShowHeroes Monetize e ShowHeroes Play.
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