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UK
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12 May 2022
A striking 80% of European users prefer CTV, with connected TV generating a significant increase in ad attention and engagement compared to YouTube and linear TV, a ground-breaking new study has found. The research from ShowHeroes Group, a leading global provider of video solutions for advertisers and publishers, used state-of-the-art Tobii eye tracking glasses, along with eSense electrodermal response sensors, to track the attentiveness of TV viewers, including on CTV (smart TVs and streaming devices) in a home environment.
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UK
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12 May 2022
A new report from global video solutions company ShowHeroes Group has found that 80 per cent of European viewers said they prefer watching content via CTV over traditional linear services. The company undertook its research using state-of-the-art Tobii eye tracking glasses, along with eSense electrodermal response sensors, to track the attentiveness of TV viewers, including on CTV (smart TVs and streaming devices) in a home environment. The biometric results were combined with a quantitative survey of 2,100 respondents in seven key European markets.
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US
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12 May 2022
Connected TV audiences are thought of as multi-device multitaskers. While your ad’s playing, they’re checking their phone. But CTV viewers actually pay closer attention than their linear and social video counterparts, per a survey by the European video ad platform ShowHeroes, which used eye-tracking tests and special glasses it distributed to respondents.According to the study, the length of time users watched CTV ad breaks before looking away was five times longer than YouTube ads (lol) and three seconds longer than linear commercials, Campaign reports. The research pinned CTV’s overall attention score at 82%, compared with 69% for linear and 42% for social video.
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Italy
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12 May 2022
La Connected Tv piace sempre di più e registra un aumento significativo dell'attenzione e del coinvolgimento agli annunci pubblicitari rispetto a YouTube e alla televisione lineare. E’ quando mette in luce l’ultima di ricerca di ShowHeroes Group, uno dei leader globali nelle soluzioni video per advertiser e publisher.
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Belgium
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11 May 2022
Terwijl ShowHeroes zich in België vestigt, met een filiaal onder leiding van Ruben Geeraets (ex Azerion, Dentsu, ...), publiceert de groep, gespecialiseerd in OLV-oplossingen voor publishers en adverteerders, de resultaten van een Europese studie over de toepassingen van connected TV (CTV). De studie werd in maart uitgevoerd door COG Research.
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US
/
11 May 2022
A striking 80% of European users prefer CTV, with connected TV generating a significant increase in ad attention and engagement compared to YouTube and linear TV, a ground-breaking new study has found. The research from ShowHeroes Group, a leading global provider of video solutions for advertisers and publishers, used state-of-the-art Tobii eye tracking glasses, along with eSense electrodermal response sensors, to track the attentiveness of TV viewers, including on CTV (smart TVs and streaming devices) in a home environment.
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UK
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11 May 2022
A study released today revealed high levels of advertising attention for CTV. According to ShowHeroes Group, CTV ads deliver an 82 percent attention rate, compared with 69 percent for linear TV and 42 percent for social video. But what is attention and how is it measured?
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UK
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11 May 2022
Connected TV achieves a significantly higher level of attention than linear TV and social video, with CTV viewers watching advertising for an average 12.2 seconds before looking away, three seconds longer than for linear and five times longer than for YouTube, according to research. In the study, commissioned by ShowHeroes Group, 80% of European viewers said they preferred CTV over YouTube and linear TV, while that percentage dropped to 72% for UK viewers.
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US
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10 May 2022
ShowHeroes Group, Europe’s leading independent provider of video solutions for digital publishers and advertisers, has a global presence employing more than 380 persons in 28 major cities throughout Europe, the Nordics, Latin America and the U.S. The company’s mission is to provide marketers optimal video solutions for omnichannel marketing. In an exclusive interview, Ilhan Zengin, CEO of ShowHeroes Group, and Joseph Lospalluto, Country Manager U.S., tell Portada about their company’s expansion in the Americas and their views on the future of video advertising and omnichannel marketing.
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US
/
10 May 2022
ShowHeroes Group, Europe’s leading independent provider of video solutions for digital publishers and advertisers, has a global presence employing more than 380 persons in 28 major cities throughout Europe, the Nordics, Latin America and the U.S. The company’s mission is to provide marketers optimal video solutions for omnichannel marketing. In an exclusive interview, Ilhan Zengin, CEO of ShowHeroes Group, and Joseph Lospalluto, Country Manager U.S., tell Portada about their company’s expansion in the Americas and their views on the future of video advertising and omnichannel marketing.
READ THE ARTICLE
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