Imprensa & Mídia

ShowHeroes, a global leader in sustainable and innovative digital video and CTV solutions, today announced a summer special offering: effective immediately, its proprietary Attention Index will be included as a standard feature, free of charge, with every direct IO campaign.

Le spécialiste des solutions vidéo digitale et en CTV ShowHeroes propose sa solution “Attention Index” gratuitement dans les campagnes directes (IO) réservées en juillet et en août 2025. Cette offre estivale permet aux annonceurs de mesurer en temps réel le niveau d’attention des utilisateurs, tous canaux confondus.

The decision comes at a time when advertisers are demanding more transparency and proof of effectiveness, especially in high-impact environments like CTV. Attention Index delivers real-time insight into how long users are actively paying attention to an ad. By making this metric a standard feature for direct deals, ShowHeroes is positioning itself as a transparency-first player in a market increasingly defined by signal loss and rising media costs.

ShowHeroes, a global leader in sustainable and innovative digital video and CTV solutions, proudly announces the promotion of Sarah Lewis to the position of Global Vice President, CTV, effective immediately. In her expanded role, Lewis will continue leading the CTV Innovation Team while taking on additional responsibility for developing and scaling ShowHeroes’ global CTV presence.

ShowHeroes, a global leader in sustainable and innovative digital video and CTV solutions, announces a summer 2025 special offering: effective immediately, its proprietary Attention Index will be included as a standard feature, free of charge, with every direct IO campaign. This offer applies exclusively to direct bookings and does not apply to programmatic deals.

Amsterdam, 17 juni 2025 – Voor het eerst kunnen Connected TV (CTV)-kijkers rechtstreeks vanuit een reclame naar de dichtstbijzijnde winkel worden doorgestuurd. ShowHeroes introduceert vandaag Retail Ads voor CTV, een advertentievorm die gebruikmaakt van geanimeerde QR-codes om de stap van CTV-scherm naar fysieke winkel drastisch te verkorten.