Press & Media

LATEST PRESS 
COVERAGE

UK
/
11 May 2022
A study released today revealed high levels of advertising attention for CTV. According to ShowHeroes Group, CTV ads deliver an 82 percent attention rate, compared with 69 percent for linear TV and 42 percent for social video. But what is attention and how is it measured?
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UK
/
11 May 2022
Connected TV achieves a significantly higher level of attention than linear TV and social video, with CTV viewers watching advertising for an average 12.2 seconds before looking away, three seconds longer than for linear and five times longer than for YouTube, according to research. In the study, commissioned by ShowHeroes Group, 80% of European viewers said they preferred CTV over YouTube and linear TV, while that percentage dropped to 72% for UK viewers.
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US
/
10 May 2022
ShowHeroes Group, Europe’s leading independent provider of video solutions for digital publishers and advertisers, has a global presence employing more than 380 persons in 28 major cities throughout Europe, the Nordics, Latin America and the U.S. The company’s mission is to provide marketers optimal video solutions for omnichannel marketing. In an exclusive interview, Ilhan Zengin, CEO of ShowHeroes Group, and Joseph Lospalluto, Country Manager U.S., tell Portada about their company’s expansion in the Americas and their views on the future of video advertising and omnichannel marketing.
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Dear Journalists,

if you are interested in any further information about the ShowHeroes Group or an interview, comment, etc. from one of our industry experts, please get in touch with:
GERMANY 
André Hoffmann 
PR Agency Faktor 3
a.hoffmann@faktor3.de
FRANCE
Constance Legrand 
PR Agency BEYOND 
clegrand@beyondcom.fr
NETHERLANDS
Sheila Klein Schiphorst 
PR Agency She PR & Marketing 
sheila@sheishere.nl

PRESS 
releases

GERMANY
/
22 March 2022

ShowHeroes Group appoints Stefanie Leonardi as Global Director Marketing

ShowHeroes Group has appointed Stefanie Leonardi as Global Director Marketing. In this newly created position, the experienced media and marketing expert will take charge of the ShowHeroes Group's global marketing team from March 2022.
Germany
/
March 15 2022

smartclip LATAM Now Operating Under the ShowHeroes Brand

smartclip LATAM will now officially begin operating under the ShowHeroes premium brand, offering solutions in multi-screen video, as well as other formats in Connected TV. In addition, in the coming weeks, the company will launch new solutions and technologies drawn from the ShowHeroes product portfolio.
Germany
/
9 March 2022

ShowHeroes Group launches Native CTV, its new premium video content solution for connected TV

ShowHeroes Group continues its development in the Connected TV environment. Following the launch of SemanticHero for CTV, the innovative semantic targeting solution for video advertising on connected TV, ShowHeroes now goes one step further with its new, complementary solution “Native CTV”, which generates brand-safe, unique advertising environments for clients through custom-created video content.
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