PRESS COVERAGE
Germany
/ 14 June 2022
Als global agierender Anbieter von Videolösungen für digitale Publisher und Advertiser hat sich die Berliner Showheroes Group in den letzten sechs Jahren einen Namen gemacht. Nun will das Unternehmen seine Marketingkompetenzen ausbauen und in Europa weiter wachsen. Zu diesem Zweck hat Showheroes die italienische Performance-Marketing-Agentur Agon Digital übernommen.
Germany
/ 14 June 2022
Die Berliner ShowHeroes Group meldet die vollständige Übernahme von Agon Digital, einer in Italien ansässigen Performance-Marketing-Agentur. Als Ergebnis entstehe ein „Full-Funnel-Modell, das die Kunden vom Markenaufbau über die Lead-Generierung bis hin zum Abverkauf ganzheitlich unterstützt“, teilt ShowHeroes mit.
Italy
/ 14 June 2022
La holding europea del video advertising ShowHeroes Group ha acquisito la piena proprietà di Agon Digital, agenzia di performance marketing con sede in Italia. L’operazione consente al Gruppo ShowHeroes di estendere a tutti i mercati europei la propria capacità di gestire campagne a performance, oltre a quelle di awareness e consideration in cui è tradizionalmente specializzata.
Italy
/ 14 June 2022
ShowHeroes Group acquisisce Agon Digital, dando così il via a una piattaforma full-funnel per i clienti europei. La mossa strategica di riunire due leader del settore è quella di combinare la sua già affermata offerta di contenuti video advertising premium con una suite di tools per la gestione e monetizzazione del performance marketing.
UK
/ 8 June 2022
CTV ownership is exploding around Europe and as ‘colour television’ eventually became a redundant term, becoming ubiquitous in living rooms, the same tipping point could be close for connected television. In the UK alone, the average home now owns nearly three connected TV devices.
UK
/ 12 May 2022
A striking 80% of European users prefer CTV, with connected TV generating a significant increase in ad attention and engagement compared to YouTube and linear TV, a ground-breaking new study has found. The research from ShowHeroes Group, a leading global provider of video solutions for advertisers and publishers, used state-of-the-art Tobii eye tracking glasses, along with eSense electrodermal response sensors, to track the attentiveness of TV viewers, including on CTV (smart TVs and streaming devices) in a home environment.
