PRESS COVERAGE

ShowHeroes, een internationale speler in contextuele video- en CTV-advertising, kondigt een strategisch partnership aan met DoubleVerify, specialist in digitale mediakwaliteit en analytics.

De samenwerking komt op een moment dat de advertentiesector worstelt met het wegvallen van third-party cookies.

ShowHeroes, a global leader in sustainable and innovative digital video and CTV solutions, today announced a summer special offering: effective immediately, its proprietary Attention Index will be included as a standard feature, free of charge, with every direct IO campaign.

Le spécialiste des solutions vidéo digitale et en CTV ShowHeroes propose sa solution “Attention Index” gratuitement dans les campagnes directes (IO) réservées en juillet et en août 2025. Cette offre estivale permet aux annonceurs de mesurer en temps réel le niveau d’attention des utilisateurs, tous canaux confondus.

The decision comes at a time when advertisers are demanding more transparency and proof of effectiveness, especially in high-impact environments like CTV. Attention Index delivers real-time insight into how long users are actively paying attention to an ad. By making this metric a standard feature for direct deals, ShowHeroes is positioning itself as a transparency-first player in a market increasingly defined by signal loss and rising media costs.

​ShowHeroes has launched a summer special offering: effective immediately, its proprietary Attention Index will be included as a standard feature, free of charge, with every direct IO campaign. This offer applies exclusively to direct bookings and does not apply to programmatic deals.