ShowHeroes Strengthens Its Presence in Spain

Read the original article in Spanish at La Publicidad.


ShowHeroes, a global leader in digital video, offering content, tech, and advertising solutions, is strengthening its position in Spain with new talent.


ShowHeroes is continuing its trend of consistent growth and development as a leading provider of contextual cookieless technology. Sara Marañón joins the sales team as Senior Sales Manager with responsibility over the Spanish market, managing the Catalonia and Levante portfolios.


Sara Marañón has extensive experience in Seat and Cupra where she developed her career as Programmatic Manager and Global Media Manager, managing media strategies and brand positioning across EMEA, LATAM, North Africa, and Australia. She also represented Seat and Cupra in the Global Media Partner Agreements (JBPs) at Volkswagen Group. After her experience in the automotive world, Sara made the leap to the technology industry as Senior Sales Manager at Criteo.


Sara Marañón says: “I’m seriously motivated for my appointment to the ShowHeroes team in the Spanish market. What led me to accept this challenge was the team’s human qualities and the great possibilities for growth at all levels. I’m certain that thanks to our technology’s constant advancements, ShowHeroes will continue to be the benchmark for audiovisual solutions in Spain and across Europe”.


Antonio Cobo joins the team as their new Sales Manager. Antonio is passionate about sales and business development. He has more than 17 years of experience in the field, the last 11 of which have been dedicated to the marketing of digital advertising and the development of different publishers such as Enfemenino, VICE, and different Prisa publishers. Cobo joins ShowHeroes as Sales Manager in Madrid and will support the growth of the company’s branded content in Spain.


Antonio Cobo adds, “I’m very happy to be part of ShowHeroes. With the great team we have and our unique technology, I’m sure we will continue to establish ourselves in the market as a leader in online video, connected TV, and in-game formats.


Víctor Soldevilla joins the team as Account Manager. He has more than 7 years of experience in the digital field. After his time at Publiespaña in the Commercial Marketing Services Area and his previous experience at Unilabs as Marketing Manager, he will be responsible for the management of advertisers’ campaigns, as well as generating differential solutions.


In his own words, “the main reason why I am joining the company is because I believe in its potential and I’m committed to continuing the growth of what we offer. I’m delighted to be part of the ShowHeroes family and to face a new professional challenge in such a competitive environment.”


Jesline Rasanayagam, Sales Director Spain, says: “As has been reflected in the recent incorporations, ShowHeroes is betting on new talent in the commercial area to increase our growth and consolidation in the Spanish market as a reference in contextual cookieless audiovisual solutions. Our principles of diversity, equity, and inclusion promote and guarantee the well-being of the team, and we are committed to a quality working environment to ensure success in our market”.