ShowHeroes and Titan OS Strike Strategic Retail Media Deal Across the UK, Germany, and Brazil

Germany English

4 September 2025

Berlin, Germany, 4 September 2025

 

ShowHeroes, a global leader in sustainable and innovative digital video and CTV solutions, announces a strategic partnership with Titan OS, the Barcelona-based technology, entertainment, and advertising company, to bring retail data-powered CTV campaigns to market across the United Kingdom, Germany, and Brazil.

Under the agreement, ShowHeroes becomes Titan OS’s strategic partner for Retail Media activations in these markets – working alongside Titan OS’s own sales team – to offer advertisers access to premium CTV video and display inventory enriched with first-party retailer audience segments from leading retailer brands in Germany, the UK, and Brazil, including Currys and Casas Bahia.

 

This first-party retail data element is at the heart of the collaboration, enabling advertisers to reach verified, in-market shoppers and customize campaigns to specific product interests or purchase intent. Combined with ShowHeroes’ creative enhancement capabilities, local market expertise, and Titan OS’s extensive reach across connected TV households, the partnership unlocks a powerful route for brands to turn TV viewership into measurable actions.


Joe Evea, SVP of Advertising and Retail Media EMEA at Titan OS:

Partnering with ShowHeroes in these strategic markets enables us to combine Titan OS’s scale and premium content ecosystem with ShowHeroes’ expertise in CTV innovation. Together, we are delivering Retail Media solutions that maximize audience reach, targeting precision, and measurable outcomes.

The agreement arrives at a time when CTV is experiencing unprecedented growth: in Europe, 46% of all premium video views now occur on CTV, representing a 31% year-on-year increase in the first half of 2024. Brazil stands out as the largest CTV market outside the United States, with over 89 million connected TV users — a powerful opportunity for brands seeking impact at scale.

Sarah Lewis, Global VP CTV at ShowHeroes:

This partnership is a strategic milestone for ShowHeroes. As CTV adoption accelerates in the UK, Germany, and Brazil, we can now bring brands closer to their audiences with high-impact campaigns powered by the unique combination of Titan OS’s premium reach and first-party retailer data as well as our creative expertise. It’s about turning attention to the big screen into meaningful consumer action.

Available now, the Titan OS and ShowHeroes Retail Media solution empowers advertisers to deliver precisely targeted, creatively optimized campaigns that drive measurable results.

About ShowHeroes

ShowHeroes is a global leader in CTV and digital video advertising solutions, offering premium publisher partnerships, advanced contextual targeting technology, and innovative creative formats. The company’s SemanticHero AI platform powers campaigns across all screens, enabling brands to reach audiences with unmatched relevance and impact.

Founded in 2016 by Ilhan Zengin, Mario Tiedemann, and Dennis Kirschner with headquarters in Berlin, the company launched ShowHeroes Group in 2020.

Composed of its core brand ShowHeroes, production entity ShowHeroes Studios, and The Digital Distillery, a networking event and content platform, the group operates throughout Europe, LATAM, and Asia.

About Titan OS S.L
Titan OS S.L. is a technology company headquartered in Barcelona. The company specialises in developing software and solutions to unleash the full potential of Connected TV. We are re-thinking TV to change the way people discover content and how brands connect with audiences, making content discovery easier. Our aim is to foster collaborations across the entire TV ecosystem to grow business together with TV manufacturers, retailers, media companies, content creators, publishers, and brands. Our independent operating system powers smart TV devices from world-class manufacturers across Europe and Latin America, offering millions of viewers a personalised experience from the moment they switch on their TV. With tailored recommendations, we seamlessly integrate all the content on the homepage, from streaming subscription services, free and paid movies, series and TV shows to linear channels.

More information on www.titanos.tv