ShowHeroes Launches New Format for CTV, Enabling Brands to Expand Store Activation Campaigns Worldwide

Germany English

10 June 2025

ShowHeroes Retail Ad for CTV - Ikea

Berlin, Germany 10 June 2025

 

ShowHeroes, a global leader in sustainable and innovative digital video and CTV solutions, announces the launch of Retail Ads for CTV, a first-of-its-kind format designed to extend retail and store activation campaigns across its expansive global publisher network. Bridging the gap between brand awareness and in-store engagement, this latest offering reflects ShowHeroes’ strategic approach to redefining how CTV is seamlessly driving attention and interaction in a privacy-first, brand-suitable environment. The global rollout empowers advertisers worldwide with advanced targeting capabilities and immediate in-store discovery.

 

Retail Ads for CTV bridge the gap between on-screen engagement and real-world foot traffic. Featuring a combination of high-impact display, premium editorial video produced by ShowHeroes Studios, or video from the advertiser, and an animated QR code enhanced by a dynamic store-finder, viewers can instantly access store locations with precise geolocation. Shoppers are directed to the closest store’s webpage, streamlining the path from ad impression to in-store purchase.

 

ShowHeroes Studios, the group’s in-house creative powerhouse, maximizes Retail Ads for CTV with its versatile, personalized creative and localized brand narratives designed to drive impact. Even more compelling: these creative services are included at no additional cost. Brands and agencies benefit from world-class creative execution and campaign innovation without the traditional production overhead, making this a strategic and cost-efficient opportunity to scale.

 

Sarah Lewis, ShowHeroes Global Director CTV:

This is an exciting moment for brands and retailers. This isn’t just a new format, it’s a strategic innovation. As the appetite for CTV soars, Retail Ads provide the perfect way to combine the highly engaging CTV screen with the dynamic store-finder. This means shoppers can locate their nearest store, turning CTV viewership into real-life foot traffic.

After scanning the QR code, the dynamic URL customization drives viewers through to their local store page. This is ideal for clients focused on in-person sales, as well as online sales, creating relevant, personalized experiences for the user.

Kay Schneider, ShowHeroes President, states:

The Retail Ad format combines customized creative from our ShowHeroes Studios team with the agility to localize messaging and drive results like store visits and customer engagement. It's the perfect blend of creativity and strategic impact.

Compatible with proprietary tools such as ShowHeroes Attention Index (for measuring campaign impact) and socially conscious format Green Media (for carbon-offsetting campaigns), Retail Ads for CTV strengthens the group’s portfolio of smart, sustainable, and results-driven ad solutions. The format follows the successful rollout of Retail Ads in online video earlier this year and the recent introduction of Custom Audio Ads, reinforcing ShowHeroes’ market leadership in format innovation.

About ShowHeroes

ShowHeroes is a global leader in delivering sustainable and innovative digital video advertising and CTV solutions that create meaningful connections between brands and consumers, ensuring impactful media experiences.

As a co-publisher to leading online media outlets, the company upholds editorial excellence across a network of close to 2 bln unique users and almost 80 bln views per month (total/ across all channels), promoting quality journalism from the most reliable information and entertainment sources.

With a privacy-first approach, ShowHeroes’ video solutions and semantic targeting technology, paired with matched video content, drive value and relevance for both users and advertisers.

Founded in 2016 by Ilhan Zengin, Mario Tiedemann, and Dennis Kirschner with headquarters in Berlin, the company launched ShowHeroes Group in 2020. Composed of its core brand ShowHeroes, production entity ShowHeroes Studios, performance marketing solutions provider Agon Digital, and The Digital Distillery, a networking event and content platform, the group employs 400 people worldwide with operations in 25 markets throughout Europe, LATAM, the US, and Asia.

According to Deloitte, ShowHeroes Group is one of the 50 fastest-growing technology companies in Germany and was awarded the “Technology Fast 50” prize in 2021, 2022 and 2023. For the Financial Times’ “FT 1000” 2023, which ranks Europe’s fastest-growing companies, ShowHeroes Group is in the top 60 companies overall, second in Germany for growth, and third in the advertising and marketing sector.