ShowHeroes Group appoints Tanya Priyank as VP International Growth & Better Media
1 April 2023
Berlin, 1st of April 2023 – Tanya Priyank is assigned as VP International Growth & Better Media at ShowHeroes Group, taking on new responsibilities and adding to her previous role as Director of International Growth & Better Media. Tanya will be growing ShowHeroes Group’s presence on a global scale while balancing growth with the sustainable principles of Better Media.
“The core principle behind Better Media is for the advertising industry to balance people, planet, and profit – as VP International Growth & Better Media, I’m in a perfect position to strike that balance and help us thrive as a company and industry,” says Tanya. “For our international growth, I’ll be scaling our global partnerships and fostering cross-country collaborations. That’ll be in tandem with ensuring that ShowHeroes Group and, as much as possible, everyone we work with can adhere to our Better Media principles. With a seat on the executive board, I’ll be helping take this company and our principles further than ever before.”
The principles in question are the four pillars of Better Media: sustainable advertising, responsibility over the environmental footprint, commitment to data ethics, and promotion of diversity, equity, & inclusion.
“Tanya is an incredible representative for ShowHeroes Group on a global scale,” says Ilhan Zengin, CEO at ShowHeroes Group. “Her strong passion for our cutting-edge digital advertising technology shines through, as does her commitment to Better Media. Thanks to Tanya we’ll not only be bringing our technology to markets worldwide, but our industry-shifting Better Media stance as well.”
ABOUT SHOWHEROES GROUP
ShowHeroes is a global leader in digital video, offering content, tech, and advertising solutions.
As a co-publisher to leading online media outlets, the company upholds editorial excellence across a network of over 6000 websites, promoting quality journalism from the most reliable information and entertainment sources.
With a privacy-first approach, ShowHeroes’ cookieless solutions, such as contextual and semantic targeting technology, paired with matched video content, drive value and relevance for both users and advertisers.
Founded in 2016 by Ilhan Zengin, Mario Tiedemann, and Dennis Kirschner with headquarters in Berlin, the company launched ShowHeroes Group in 2020.
Composed of its core brand ShowHeroes, production entity ShowHeroes Studios, performance marketing solutions provider Agon Digital, SaaS video solution Viralize, and The Digital Distillery, a networking event and content platform, the group employs more than 450 people worldwide with operations in 29 strategic hubs throughout Europe, LATAM, and the US.
Deloitte recognizes ShowHeroes Group as one of the 50 fastest-growing technology companies in Germany, winning the “Technology Fast 50” prize in 2021 and 2022.