ShowHeroes Group acquires Agon Digital, creates full-funnel marketing platform for European clients
14 June 2022
Berlin, June 14th, 2022 – ShowHeroes Group, the global leader in digital video content, tech, and advertising solutions, has taken full ownership of Italy-based performance marketing agency Agon Digital, as part of a major expansion of its services across European markets.
Bringing together two industry leaders, the move means ShowHeroes Group can combine its stronghold in premium video content and advertising with a full suite of performance marketing tools. The result is a unique, full-funnel model that can support clients from brand building to lead generation and sales, utilizing the group’s in-house solutions that range from creative- and video production capacities, to innovative targeting solutions and ad formats.
Agon Digital will now become the performance division of ShowHeroes Group, providing integrated multichannel digital advertising with a focus on performance-based activities. The division will be headed up by Performance Media Team Lead, Stefania Manfredi, and International Business Development Manager, Gaia Gherardi – who between them have over 20 years of experience in digital marketing innovation, including at the global network Tradedoubler.
Agon Digital was born as a joint venture between digital ad tech company Metup and content monetization platform Viralize, founded in Florence, Italy, in 2019. Viralize was previously acquired by ShowHeroes in November 2020, before the company unveiled its umbrella brand, ShowHeroes Group, the following month – as a home for its newly expanded business sectors.
This latest, all-shares acquisition means Agon Digital will now be available as an integrated part of ShowHeroes Group’s presence in Germany, France, Italy, Spain, the Netherlands and Austria.
About ShowHeroes Group
ShowHeroes Group is a leading global, independent provider of video solutions for digital publishers and advertisers. The company was founded by Ilhan Zengin, Mario Tiedemann, and Dennis Kirschner in 2016 with headquarters in Berlin and employs more than 350 people worldwide in 28 strategic hubs throughout Europe, the Nordics, LATAM, and the US.
According to Deloitte, ShowHeroes Group is one of the 50 fastest-growing technology companies in Germany and was awarded the “Technology Fast 50” prize in 2021. More information on showheroes-group.com.