ShowHeroes Group Blog

April 13, 2021


Not only are videos the format of choice for your brand's storytelling – they also provide an excellent way to share information with your customers. Videos enable potential buyers to get a 360 degree view of your product that by far tops traditional product photography. Even more, you can showcase actual in-use situations by creating […]
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March 9, 2021

With increased data protection, will digital advertising return to the stone age?

The recommendations of the CNIL will come into force on 1 April 2021, putting new barriers to the collection of personal data from Internet users. In order to offer them relevant advertising messages, contextual targeting is an innovative solution. In particular, because it uses "deep learning" tools that enable it to constantly optimize its performance. […]
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March 4, 2021

Innovations in (programmatic) CTV: more impact with online video

Smart TVs are firmly entrenched in our living rooms. Jeans brand G-Star exploited the benefits of combining large screens with online video in an effective CTV campaign. Connected TV (CTV) campaigns: We've been talking, writing and reading about it for years, but in practice we don't often see it (successfully) yet. A missed opportunity, if […]
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March 4, 2021

3 Reasons Why Publishers Should Monetize Their Content Through Video

Video is the future. This year already video accounts for 82% of all internet traffic. It is here to stay. So if you own a website with fine curated content and a loyal community of readers make sure that you are not missing out on yield potential by turning a blind eye to video advertising. […]
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March 3, 2021

Providing a Real Video Alternative: Q&A with Steve Filler and Ilhan Zengin, ShowHeroes Group

This article was first published on ExchangeWire by Grace Dillon. Find the original interview here. One month on from ShowHeroes Group’s acquisition of London-based video tech collective Union Media, we spoke to Steve Filler, former MD of Union Media and now UK country manager of ShowHeroes Group, and ShowHeroes Group CEO Ilhan Zengin (both pictured below), […]
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March 1, 2021

Brand safety in the permanent spotlight

Brand safety is essential for brand image and brand value. If ads are delivered in environments that are perceived as negative or even harmful, (potential) customers may be lost, knows Roland Divos, Country Manager ShowHeroes Austria. Increasing attention has been paid to the brand safety topic since 2017, when advertisements from major brands and institutions […]
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February 26, 2021

Semantic Matching Grabs The Advertiser's Attention

Make propositions without failing to provide the internet user with video advertising that will interest him/her. The dream of brands is about to become reality thanks to AI. The success of ShowHeroes proves it… This is the holy grail of any advertiser: getting the right messages to the right people at the right time. Offering […]
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February 8, 2021

Press review: UNION Media acquired by ShowHeroes Group

February of 2021 started off with another big week for ShowHeroes Group, as we took over the full ownership of Union Media and thereby officially launched the British market. This is the 3rd acquisition in less than 12 months for ShowHeroes Group. We are really looking forward to "Conquer the Age of Video" in the […]
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February 7, 2021

"80% of global internet traffic will come from video by the end of next year," I. Zengin (ShowHeroes Group)

This article was first published on by Javier Piedrahita. Find the original article in Spanish here. MarketingDirecto spoke with the ShowHeroes Group team about the company's arrival in Spain and the growth expected for digital video in the new year. Online video has achieved great prominence in recent years within the marketing and advertising industry. […]
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January 10, 2021

Press review: ShowHeroes Group launch in December

What a year 2020! Even though it brought many setbacks and challenges, we are emerging from this year stronger than ever before. If we would have to pick one keyword describing the last year for ShowHeroes it's easily said: Growth. The month of December marked a special highlight in the history of our company. We […]
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