Blog

In this edition of Her Story, Carolina Almeida, Regional Director of Supply LATAM at ShowHeroes, reflects on over two decades in media, from her early days at a local radio station in Brazil to leading strategic growth across Latin America. Carolina shares how career-defining moments, strong female role models, and an unexpected love for Business Development shaped her leadership journey. Her story is filled with lessons on resilience, self-awareness, mentorship, and what it truly means to grow — not just as a professional, but as a partner, a mentor, and a woman in a constantly evolving industry.

Welcome to Her Story, an interview series by the ShowHeroes Group Women’s Network, dedicated to exploring the unique and inspiring career journeys of women in our industry. Through candid conversations with professionals from diverse backgrounds, this series aims to provide valuable insights, career advice, and personal stories that empower and guide women in their professional growth. We sit down with Gabriela Prado, Regional Director, to hear about her unconventional career path.

Welcome to Her Story, a new interview series by the ShowHeroes Group Women’s Network, dedicated to exploring the unique and inspiring career journeys of women in our industry. Through candid conversations with professionals from diverse backgrounds, this series aims to provide valuable insights, career advice, and personal stories that empower and guide women in their professional growth. We sit down with Laura Ancillotti, Global Head of Product Management - Supply, to hear about her unconventional career path.

Like The Wizard of Oz, Google built up a facade only to tear it down at the last minute. But the advertising industry still learned something.

In this interview with Insider LATAM, Ilhan Zengin, CEO of ShowHeroes Group, details the new partnership with GumGum, Latin America's digital advertising potential, and ShowHeroes' history.

Here are what ShowHeroes attendees are looking forward to speaking and hearing about this year at Cannes Lions. 🦁

The hourglass funnel is an essential tool that brands and advertisers need to understand in order to effectively connect with their audiences and generate tangible results.

The question of how to finance news is becoming increasingly thorny. One solution remains under-exploited: AI.

We're delighted to announce that Amanda Lim has been promoted to Commercial Director for the Brazilian market!