November 11, 2021

ShowHeroes Group Acquires PlayAd Media Group

ShowHeroes Group welcomes the leading video solutions provider in the Nordics

ShowHeroes Group is excited to be continuing its journey of becoming Europe's leading provider of digital video solutions.

We have recently taken yet another growth step by acquiring PlayAd Media Group (PMG), the largest independent technology-driven digital media company in the Nordics, with headquarters in Stockholm. PlayAd, operating in the video sector since 2012, offers advertisers, publishers, and content providers a complete solution for online video.

Having recently been nominated for the IAB Sweden's MIXX Awards for "Best Advertising Environment," PlayAd has much to be proud of. The company was also recognized in The European Business Awards as a National Champion, not to mention received a gold medal in the category "Entrepreneur of the year." PlayAd is also the only media company in Sweden that has received the prestigious DI Gasellen and The Deloittes Fast 50 Award for three consecutive years.

Meet PlayAd by ShowHeroes Group

What's changing

👪 50 New Heroes 
🎯 4 New Markets - Sweden, Norway, Denmark, and Finland
đź’ˇ A whole lot of innovation

With this merger and acquisition, the ShowHeroes Group family welcomes 50 new members from Sweden, Norway, Denmark, and Finland, and enriches its portfolio with new engaged markets, exciting video solutions, and robust technological innovation.

The acquisition increases ShowHeroes Group’s total monthly video impressions to 2.8 billion (from 2.5 billion), 220 million monthly unique users in Europe (from 192 million), and confirms over 3000 premium publishers.

All services offered to premium publishers and advertisers will be integrated into the ShowHeroes Group’s global brand “ShowHeroes” in 2022. All of PlayAd's solutions and the brand itself will continue to be offered and integrated into ShowHeroes Group’s roster of brands and offerings.

The merger opens up a wide array of opportunities for all business partners and stakeholders. We are proud to be able to offer our semantic matching technology, paired with the largest library of high-quality video content and access to global demand for premium video advertising inventory to the Scandinavian markets.

These attributes will perfectly complement PlayAd’s strong offering in the region and will help to secure its leading position across the Nordics.

Vice versa, ShowHeroes is pleased to adopt PlayAd’s excellent live-streaming and asset management solutions to our existing markets over the course of the next months.


Read the official Press Release November 09, 2021

Visit our Press Section for all the latest releases.

If you’re interested in learning more about the ShowHeroes Group or have any questions please contact us.


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