SEMANTICHERO FOR CTV
SemanticHero, the leading
semantic targeting solution for video
advertising, is conquering the big screen.
Our advanced technology enables advertisers and publishers in the CTV space to deliver campaigns and monetize content more effectively, avoiding unused inventory by placing ads in the most relevant and brand safe environments possible.
With its world-class semantic targeting technology, SemanticHero enables a rich and nuanced understanding of context across CTV inventory. Its AI-powered approach uses a combination of available sources, including video metadata and EPG data, to understand the full meaning of CTV content.
The data gets extracted and pulled into ShowHeroes Group’s semantic database, where smart algorithms identify the concepts and sentiment of the content, to understand the context in detail. These data-led insights are processed for CTV ad targeting that accurately matches a brand with positive, relevant content.
SEMANTICHERO: CTV
Scans CTV
inventory for:
Metadata / Keywords / EPG data
Analyzes data
source for:
Important keywords / IAB categories /
Semantic concepts a.k.a. the context / Sentiment
Places the
Ad:
Identifies and delivers matching ads from direct & programmatic demand sources
EUROPEAN CTV AUDIENCE IS GROWING
CTV is already well-established in the US, with 73% of CTV inventory buyers shifting their marketing budget from traditional TV to CTV this year, according to the IAB. With the use of CTV surging during the lockdown, this trend is likely to be echoed in Europe – as brands look for new ways to break through in a prime targeting environment.
Learn more about the STATUS QUO OF CTV in this infographic
More and more users are cutting the cord on linear TV
CTV viewership is a shared experience
#CONTEXT MATTERS
GET A DEMO!
As a key figure in the EMEA CTV space Sarah Lewis oversees the launch of SemanticHero for CTV to deliver innovation on both the demand and supply side of digital video advertising.
“SemanticHero for CTV enables advertisers to target exactly the right context for their brand, going far beyond what’s possible with other solutions. Marketers can use it to surface their ads in the most contextually relevant environments possible, for impactful and scalable CTV campaigns. Accessing premium CTV inventory in this smart and efficient way has never been easier.”
SARAH LEWIS
Global Director, CTV
ctv@showheroes-group.com
Blog Posts
MORE INFO
ON CTV
At ShowHeroes Group we are thought leaders in video advertising with a special focus on semantic targeting technology. Grab a coffee and browse through our fine collection of blog posts and podcasts on the topic of CTV.
FRAGMENTATION – MEASUREMENT – FRAUD: THE CHIEF CHALLENGES
IN CTV ADVERTISING
While ad targeting and campaign optimization surpass the options
of traditional TV there are still lots of obstacles to overcome in order
to exploit the full potential of […]
CONNECTED TV: WHY STRONG STANDARDS ARE URGENTLY NEEDED
Consumers have made up their minds: interest in linear TV is
declining, interest in paid content and multiple subscriptions is
already maturing. Today, 78% of French consumers watch
streaming TV content at least once a week. […]
STATUS QUO IN CTV
More and more users are cutting the cord on linear TV. What
set off years ago to become a mega trend has finally arrived
in households around the globe and was accelerated even
further with couch time hitting […]
WHAT YOU NEED TO KNOW ABOUT THE LATEST VIDEO TRENDS
Programmatic, new advertising formats and Connected TV are
just some of the buzzwords circulating in digital video.
Ilhan Zengin, CEO of ShowHeroes Group, knows which
of these topics are important right now. […]
INNOVATIONS IN (PROGRAMMATIC) CTV: MORE IMPACT
WITH ONLINE VIDEO
Smart TVs are firmly entrenched in our living rooms. Jeans
brand G-Star exploited the benefits of combining large
screens with online video in an effective
CTV campaign. […]
THE KEY TO SHOWHEROES SUCCESS WITH CONNECTED TELEVISION
AN INTERVIEW WITH SARAH LEWIS, GLOBAL DIRECTOR CTV
Connected television (CTV) has grown exponentially. It’s a
format that adapts to consumer preferences and the
audience’s changing tastes, the main reason why […]
TARGETING OPPORTUNITIES FOR CONNECTED TV
HOW IT WORKS AND WHY IT’S A SUCCESS
Connected TV (CTV) has become the norm offering many
opportunities for new ways of targeting. In this article, Country
Manager Benelux Erik Dubbedelman explains why and how […]
UNDERSTANDING THE CONNECTEDTV EXPERIENCE:
SHOWHEROES’ LATEST CTV STUDY
BOOST YOUR CTV STRATEGY WITH OUR LATEST REPORT:
WHY CTV REIGNS SUPREME IN THE ATTENTION ECONOMY
Boost your CTV strategy with our latest report: Why CTV
Reigns Supreme in the Attention Economy […]
CONNECTED TV: UNDERSTANDING THE OPPORTUNITIES FOR
CTV IN THE BRAZILIAN MARKET
Lilian Prado, Country Manager Brazil at ShowHeroes Group, has
written an insightful opinion piece discussing the current trends
and opportunities of CTV in the Brazilian market. […]
SHOWHEROES LAUNCHES NATIVE CTV
Today, video is a must-have for advertisers, publishers
and end-users. Viewers want relevant content and the
choice to watch what they want, when they want. […]
Podcasts
Bringing CTV to the next level – Together with our industry expert Sarah Lewis who recently joined as Global Director CTV, our host Amanda is digging deeper into the market’s impact of CTV in the latest episode of our PROGRAMANDA podcast.
The topics we are deep diving are:
- What are the advantages of CTV?
- What are our challenges and major market gaps?
- What will the role of CTV be in about 5 years – especially in comparison to linear TV?
- What wish would you direct towards our ecosystem in order to make CTV successful?
The Digital Distillery
PROGRAMANDA
PODCAST
Moreover, Sarah is inviting us to her professional journey and is explaining what is needed to become a female leader in the male dominated adtech industry.
PROGRAMANDA
PODCAST
In this 5 minute episode Amanda introduces you to Connected TV (CTV). How does programmatic CTV work and what are the advantages of this current medium?
PROGRAMANDA
PODCAST
A Deep Dive Into the World of Digital Media. Join Amanda, our host, on her journey through the world of digital media and advertising. Follow interviews and discussions to brush up your knowledge and get first-hand insights.
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