ShowHeroes introduces ShowHeroes Monetize, its content monetization and ad serving platform, to the Latin American market
31 August 2022
Berlin, August 31st, 2022 – ShowHeroes Group, a leading global, independent provider of digital video solutions for advertisers and publishers, announces the introduction of its 360 degree monetization platform in the Latin American markets: ShowHeroes Monetize. The revenue-driving tool enables publishing houses to create highly engaging, monetizable video inventory on their sites. It is built around video content delivering a full-scale broadcasting solution to online and CTV publishers.
At the heart of the group’s award-winning video-centric supply side solutions, ShowHeroes Monetize enables any web publisher to monetize content experiences online. The platform is available with white-glove management or as a self-service solution.
states Ilhan Zengin, CEO of ShowHeroes Group.
The video licensing and advertising platform Monetize is plugged into the core technologies of ShowHeroes. The extensive video library with more than 150k premium editorial video clips can be reached directly via the tool. Any type of video, be it content or advertising, is served via the omnichannel video player – state of the art owned and operated player technology by ShowHeroes. Also, AdHero, the constantly evolving holistic yield management solution, is directly integrated with the system and ensures top-notch monetization performance for Monetize across any available demand source.
explains Kay Schneider, SVP Global Product & Business Development at ShowHeroes Group.
With an ever-growing database of knowledge extracted from analyzing text, audio, visuals and meta data on sites in the ShowHeroes premium publisher network, the AI-driven technology is able to identify the page’s semantic concepts and sentiment and mimic human-like understanding of the content. This is used for both: targeting purposes and matching of relevant content and ads.
A study conducted in June 2022 proved that the content playlists curated by SemanticHero generated increases in View-Through-Rate (VTR) by 15% hence stimulating a revenue increase by more than 10% when compared to campaigns where this option was deactivated. Important publishers in the region are already migrating to Monetize, such as La Nación (Argentina), Editora Abril (Brazil), TV Azteca (Mexico), Copesa (Chile) and Radio Caracol (Colombia). New clients in the region are El Comercio and Grupo RPP (Peru).
Angel Fernandez Pascual, Director Latam comments:
About ShowHeroes Group
Video is the most important medium of our time. It has become the center of all digital content: to tell stories, spread news, and as the core of digital brand marketing. After the age of large players such as YouTube, Facebook and TikTok, the global media landscape now demands diversity, innovation and independence.
ShowHeroes Group is a leading global, independent provider of video solutions for digital publishers and advertisers. The company was founded by Ilhan Zengin, Mario Tiedemann, and Dennis Kirschner in 2016 with headquarters in Berlin and employs more than 400 people worldwide in 28 strategic hubs throughout Europe, the Nordics, LATAM, and the US.
Since its inception, ShowHeroes Group has grown both organically and through mergers and acquisitions. According to Deloitte, it is one of the 50 fastest-growing technology companies in Germany and was awarded the “Technology Fast 50” prize in 2021. More information on showheroes-group.com.