ShowHeroes eyes rapid US growth with appointment of former Teads exec Eric Shih to board of directors
1 March 2022
Eric Shih joins ShowHeroes Group to help drive US and global expansion.
New York City, March 1st, 2022 – ShowHeroes Group, a leading global provider of digital video solutions for advertisers and publishers, has announced the appointment of former Teads executive Eric Shih as its global advisor and board member. Shih will give strategic direction to the company as it continues to expand its suite of video targeting and content products across global markets, including the US and Latin America.
A well-known industry figure, Shih will draw on his 18 years of experience working on both the advertiser and publisher sides of the video ecosystem to provide client and partnership connections, as well as strategic product advice in his new role. During his eight-year stint as Chief Supply Officer at Teads, Shih led publisher acquisition across 30 countries for the global media platform and oversaw the company’s strategic partnerships such as Google, Amazon and Microsoft. Earlier in his career, Shih held senior business development positions at various leading US cable television programmers, including Scripps Networks (now Discovery Communications) and A&E Networks.
Shih’s appointment leverages his background in video monetization, distribution and production at a pivotal time for this fast-moving sector. With lucrative opportunities driving demand for digital and CTV solutions, advertisers around the globe are coming up against a shortage of quality video content. A central part of Shih’s role at ShowHeroes Group will be to highlight the company’s expansive roster of products, including advanced semantic targeting and original video production capabilities.
The move also signals ShowHeroes’ global ambitions at a critical point of growth for video markets in the Americas, as the company looks to expand its success beyond Europe. Shih’s appointment follows a series of high-profile M&A deals for the company, including the acquisition last month of smartclip LATAM, a key player in Latin America’s video solutions landscape. Shih will also work closely with Country Manager US, Joseph Lospalluto, former EVP Americas at Smart Adserver, who is leading ShowHeroes’ US expansion with offices in New York City, Denver and Miami.
Eric Shih, global advisor and board member at ShowHeroes Group, said:
Ilhan Zengin, CEO at ShowHeroes Group, said:
Shih is based out of New York City and currently serves as Chief Growth Officer for the leading healthcare marketing and analytics platform, Lasso. Eric holds a B.A. in both Economics and Psychology from Georgetown University, and an M.A. in Music Business from New York University.