ShowHeroes announces new strategic partnership with Zeasn for Latin America
Read the original article in Spanish on TotalMedios.
Berlin, 23rd February 2023: ShowHeroes, the world leader in video solutions for advertisers and publishers, announces a new strategic partnership with Zeasn, the leading global technology provider for smart TV solutions and OTT (over-the-top) platforms. With the agreement, ShowHeroes will exclusively offer Zeasn’s inventory throughout Latin America, further expanding its portfolio in the region – with an emphasis on countries such as Brazil, Argentina, Peru, Costa Rica, Paraguay, and Chile.
With its system integrated into TVs brands such as Philips and AOC, Zeasn globally reaches more than 150 million users, with 50% of its current audience coming from the Latin American region. Under the terms of the partnership, all advertising formats available, ranging from video to in-menu banners and other customized solutions, will be commercialized solely by ShowHeroes.
“Latin America is our largest and most strategic region in terms of audience, but it has enormous potential to grow in terms of monetization. ShowHeroes, with all its experience in Connected TV (CTV) and its strong presence and coverage in the main countries of the continent, proved to be the ideal partner for this challenge”, highlights Jason He, Chief Executive Officer (CEO) of Zeazn.
With an offer based on connections to premium content and guaranteed brand safety, Zeasn’s inventory is in line not only with the ShowHeroes portfolio, but with the growing demand from advertisers throughout Latin America for quality solutions that guarantee viewability, engagement and awareness on the CTV platform.
“As a leader in CTV solutions for brands, we are very excited to be working with Zeasn on such a strategic partnership. Connected TV continues to be one of the fastest growing mediums in the world, and in Latin America this is no different. Offering premium inventory to our customers is critical, and this partnership reinforces our commitment,” adds Sarah Lewis, CTV global director at ShowHeroes.
ABOUT SHOWHEREOS GROUP
ShowHeroes is a global leader in digital video, offering content, tech, and advertising solutions.
As a co-publisher to leading online media outlets, the company upholds editorial excellence across a network of over 6000 websites, promoting quality journalism from the most reliable information and entertainment sources.
With a privacy-first approach, ShowHeroes’ cookieless solutions, such as contextual and semantic targeting technology, paired with matched video content, drive value and relevance for both users and advertisers.
Founded in 2016 by Ilhan Zengin, Mario Tiedemann, and Dennis Kirschner with headquarters in Berlin, the company launched ShowHeroes Group in 2020.
Composed of its core brand ShowHeroes, production entity ShowHeroes Studios, performance marketing solutions provider Agon Digital, SaaS video solution Viralize, and The Digital Distillery, a networking event and content platform, the group employs more than 450 people worldwide with operations in 29 strategic hubs throughout Europe, LATAM, and the US.
Deloitte recognizes ShowHeroes Group as one of the 50 fastest-growing technology companies in Germany, winning the “Technology Fast 50” prize in 2021 and 2022.
More information on showheroes-group.com
