Everysport Group and ShowHeroes expand video advertising partnership
31 March 2023
Stockholm, March 31st, 2023 – ShowHeroes, a global leader in digital video that offers content, tech, and advertising solutions announces the extension of their strategic partnership with Everysport Group, the leading sports media company in the Nordics. The partnership foresees an exchange on three fronts: technology via a white-label player and the ShowHeroes Play platform, personalized sports video content, and demand integration with global sales.
With over 30 years of experience in sports media and sports data, Everysport Group is a highly renowned and credible news source when it comes to sports. It has both a strong geographical spread as well as coverage on a broad array of sports disciplines. Over 30 sports journalists and analysts within the group report on everything from hockey, football, golf, floorball to padel and trotting. The bundle of +40 sports brands reaches over 2,000,000 unique visitors every week. It is managed by over 130 employees of the group in 9 offices around the world.
Carl Magnus Hellsten Head and Publisher Sweden of ShowHeroes Group:
Joining forces on the creation of timeless sports clips and live broadcasts
The ShowHeroes offering is threefold. With a light, white-label player and ShowHeroes Play – the online video platform – the tech stack meets the editorial and commercial needs of any modern publisher, from single publications to large media groups or networks. Added value comes from local video content and editorial services as well as seamless demand integration with global sales.
Hanne-Li Lundmark, Global Editorial Director of ShowHeroes Group:
Aldijana Talic, Editor-in-chief for SvenskaFans.com:
What is planned in 2023
Everysport Group and ShowHeroes are looking to scale up with adding video content to more sites. Over the coming year, while covering a multitude of key sports events, the content collaboration will deepen. The joint event calendar will kick off with the production of football evergreens during meetings for the two top divisions in Swedish football Allsvenskan and Superettan in March.
About Everysport Group
Everysport Group is a group within sports. The business is divided into two business areas: Everysport Media and Every Padel. Within Everysport Media, digital platforms and services in sports are owned and developed, and within the business area of Every Padel, operations are conducted within the fast-growing sport of padel. The group has a total of approx. 130 employees. The head office is in Stockholm, the company also has offices in Norway and the USA. Everysport Group AB (publ) is listed on Spotlight Stock Market (EVERY).
ShowHeroes is a global leader in digital video, offering content, tech, and advertising solutions.
As a co-publisher to leading online media outlets, the company upholds editorial excellence across a network of over 6500 websites, promoting quality journalism from the most reliable information and entertainment sources.
With a privacy-first approach, ShowHeroes’ cookieless solutions, such as contextual and semantic targeting technology, paired with matched video content, drive value and relevance for both users and advertisers.
Founded in 2016 by Ilhan Zengin, Mario Tiedemann, and Dennis Kirschner with headquarters in Berlin, the company launched ShowHeroes Group in 2020.
Composed of its core brand ShowHeroes, production entity ShowHeroes Studios, performance marketing solutions provider Agon Digital, SaaS video solution Viralize, and The Digital Distillery, a networking event and content platform, the group employs almost 500 people worldwide with operations in 35 strategic hubs throughout Europe, LATAM, the US, and Asia.
Deloitte recognizes ShowHeroes Group as one of the 50 fastest-growing technology companies in Germany, winning the “Technology Fast 50” prize in 2021 and 2022.
More information on showheroes-group.com