ShowHeroes Group Blog

November 5, 2021

What is Ads.txt and how does it help publishers monetize more efficiently?

There’s been a lot of talk around ads.txt in the ad tech and programmatic advertising ecosystems. We’re going to break it down and explore exactly what ads.txt is, who’s using it, how it works and why publishers must have this file updated in order to increase their revenue.
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October 26, 2021

Five trends that are already dominating the online video market today

A trend list that for once does not focus on the future but on the present. What are the developments that are currently shaping the online video market? TO Consider: it's more than YouTube, programmatic, varied ad formats, brand safety, and (yes) connected TV.
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October 13, 2021

ShowHeroes Group: What we stand for

Values are characteristics and ideals that apply to us and by which we act. At ShowHeroes Group all employees share 11 fundamental corporate values. They are the compass that guides us in everything we do. They are part of our DNA, they give us a framework for leadership and daily decisions, they form the roots of our corporate culture and define our character.
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October 12, 2021

The Evolution of Contextual and Semantic Targeting Reaches CTV

In the wake of dwindling third-party cookies, contextual and semantic targeting is becoming increasingly important. Our Global Director of Product, Data, and Machine Learning at ShowHeroes Group, Patrick Jähnichen provides his feedback on contextual targeting in CTV environments.
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October 4, 2021

SemanticHero for CTV: a targeting solution for the cookieless era

The arrival of a world without cookies by 2023 is worrisome for some players in the tech landscape. All of them? No, not those who have preferred to bet on contextual and semantic targeting from the start. ShowHeroes Group is one of these players.  Jean-Philippe Caste, Managing Director for France, finds it hard to contain his enthusiasm as he announces the launch of Semantic Hero for CTV, a market that is ready to explode.
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September 29, 2021

What is Header Bidding and How Does it work?

Header bidding is the next evolution of multi-partner management and the successor to tag-based waterfalls. Header bidding, also referred to as “advanced bidding” or “pre-bidding”, is a programmatic technique where publishers can offer inventory to multiple ad exchanges at the same time before making calls to their ad servers.
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September 7, 2021

“We are a German Hero on our way to becoming a European Hero”

Since 2016, ShowHeroes has been a provider of customized video content with matching ads. Revenues of the company, which "has received only a small Series-A funding so far," have risen from 6 million euros to around 100 million euros in recent years.
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September 2, 2021

Heavy Ads: What they are and how to prevent them

Heavy ads get blocked from Google Chrome since the “Heavy Ad Intervention” was released.  The ultimate goal of both advertisers and publishers in digital advertising, as it benefits everyone, is offering the best possible user experience in every digital media. This is not feasible, when heavy ads decrease important factors of the users experience on a website.
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August 11, 2021

Cookies Are Crumbling: The Demise Of The Third-party Cookie And What’s Next

Here's a breakdown of the top 4 cookieless identity solutions that advertisers, brands and publishers can start enabling now to be prepared for a cookieless future when the time comes.
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August 10, 2021

The benefits of semantic targeting in the post-cookie era

Digital marketing is widely dominated by automation and programmatic booking - this also applies to videos. Programmatic advertising defines the automated and software-based buying and selling of online advertising – in real-time.
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