ShowHeroes Group Blog

February 1, 2022

ShowHeroes Group Acquires Smartclip LATAM

ShowHeroes Group continues its growth journey acquiring smartclip LATAM and launching its operations in both Latin America and the US.
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January 21, 2022

Detox January: Private Bootcamp Training with French TV Star

What could be better for an effective January detox than a high impact sports session that gets your blood flowing? To help its clients start the new year off right, our French Heroes offered them an exciting invitation to a private bootcamp on January 10, 2022, featuring Claude Dartois, from the popular French TV show Koh Lanta. The first class has just taken place and it included 40 participants, the next one will be held on January 24th.
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January 4, 2022

ShowHeroes Group Success Stories: Amanda Cohrs, Senior Global Programmatic Advertising Consultant

At ShowHeroes Group we know that the single most important ingredient of our success is our people. We pride ourselves on the enthusiasm, motivation, and dedication of our employees and firmly believe that investing in the growth of our team is investing in the future of ShowHeroes Group. This new series introduces some of our team members who have started their careers with us and now have their very own personal success stories to tell. Episode 1: Meet Amanda, Senior Global Programmatic Advertising Consultant.
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December 22, 2021

Four requirements for programmatic marketing of CTV inventory

Over 70 percent of advertisers plan to increase their Connected TV (CTV) budget in 2022. This is the result of a recent study by the German Advertisers Association (Organisation Werbungtreibende im Markenverband, OWM). And no company, according to the top spenders in the German advertising industry, will reduce their CTV budget. That is an extraordinary statement. It proves: CTV is not only THE trending topic in the industry, but it will also grow steadily in the coming years. While Connected TV is already firmly established as a channel in the media mix in the USA, Germany still has a long way to go.
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December 21, 2021

The Key to ShowHeroes’ Success with Connected Television

Connected television (CTV) has grown exponentially in the last couple of years. Sarah Lewis, Global Director of CTV, discusses what ShowHeroes is doing to differentiate itself in the burgeoning CTV landscape in her interview with
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December 17, 2021

"2022 will be another record year in our history."

The Austrian news portal INTERNET WORLD Austria recently interviewed ShowHeroes Group CEO Ilhan Zengin about the unique selling proposition of the ShowHeroes Group, how the expansions to Italy, the UK and Spain have succeeded and what distinguishes the Austrian market from others.
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December 14, 2021

ShowHeroes Group in Europe’s Top Ad Tech Companies in under 5 Years

The German magazine StartingUp recently interviewed ShowHeroes Group CEO Ilhan Zengin about his journey of building ShowHeroes from a start-up to one of the largest video advertising companies in Europe. Ilhan discusses both the joyful moments and the challenges of starting his own company, as well as the hurdles the three co-founders had to overcome to get to the top.
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December 8, 2021

Things to consider when it comes to Programmatic Advertising

Far from all online ads are effective: waste and fraud play a role in the ad market. Many of these problems are related to Programmatic Advertising. Here you can read about the different forms of fraud (including ad-arbitrage) and why a strong brand safety strategy is important.
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December 6, 2021

Connected TV Is The Next Emerging Market in Spain

The Spanish market is at an emerging point in all aspects of connected TV. A quick Q&A with Sarah Lewis, Global EMEA Director for CTV and Sales Manager Sonia Fernández.
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December 3, 2021

ShowHeroes awarded as TOP employer for medium-sized companies 2022

For the fifth time the magazine FOCUS business - in cooperation with the research institute FactField GmbH - has identified the TOP employers of medium-sized businesses. The prestigious award is given only to the most exceptional employers with laudatory ratings and recommendation rates. ShowHeroes has made the leap into the best list - and can call itself "TOP employer of medium-sized companies 2022". 
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