December 22, 2021
Four requirements for programmatic marketing of CTV inventory
Over 70 percent of advertisers plan to increase their Connected TV (CTV) budget in 2022. This is the result of a recent study by the German Advertisers Association (Organisation Werbungtreibende im Markenverband, OWM). And no company, according to the top spenders in the German advertising industry, will reduce their CTV budget. That is an extraordinary statement. It proves: CTV is not only THE trending topic in the industry, but it will also grow steadily in the coming years. While Connected TV is already firmly established as a channel in the media mix in the USA, Germany still has a long way to go.