Showheroes group

Blog

ShowHeroes Publisher Success Story: Achieving True Incremental Video with Netpoint Media
The long-term collaboration between Netpoint Media and ShowHeroes shows how publishers can significantly increase their yield.
Green About Media – An Interview With Araceli Almada
Araceli Almada brings her expertise to a new corporate sustainability-focused podcast, Green About Media.
ShowHeroes’ ESG Activities: Tree Planting and Team Building
To develop mindfulness, our ShowHeroes Berlin team went on a trip to work the ground and plant trees – more than just a symbolic gesture, it was about connecting with the ground we rely on for our food, air, and shelter. Check out our teamwork here!
SHOWHEROES NEW ENGAGING AD FORMATS MAXIMIZE USER ATTENTION
ShowHeroes has launched two new engaging ad formats – ‘Widescreen’ and ‘Expander’ – which push the boundaries of creativity in video advertising, while improving the user experience.
PROGRAMMATIC AD FRAUD: A MULTI-BILLION DOLLAR INDUSTRY
Programmatic advertising was worth a whopping $418 billion in 2021. The industry’s relatively basic foundational practice – buying advertising ‘real estate’ on sites and displaying ads there – provides massive revenue, but it’s also host to fraud.
AI VIDEO CREATION AND THE FUTURE OF ADVERTISING
Whether we’ll see commercially viable AI-produced video in the foreseeable future or not, analyzing the phenomenon and its hype is relevant for anyone with a stake in digital advertising and video content production.
THE DIGITAL MARKETS ACT EXPLAINED: WHY IT’S NECESSARY
The European Parliament has just passed a new law with an overwhelming majority: The Digital Market Act. This text radically changes the way the GAFAs operate: rather than imposing fines that are ultimately ineffective, Brussels wants to act upstream by imposing some twenty rules that they must respect – or face dissuasive fines.
HOW TO MAXIMIZE WORLD CUP 2022 ADVERTISING
The World Cup should be a highlight in every brand’s calendar. But is such a famous event worth advertising for, given the high-profile competition? It absolutely is – here’s how to make a FIFA World Cup 2022 advertising strategy stand out.
CONTEXTUAL ADVERTISING VS AUDIENCE TARGETING
For many advertisers, audience targeting is the gold standard – it’s why the inevitable death of the cookie has caused such an uproar...