Today, video is a must-have for advertisers, publishers and end-users. Viewers want relevant content and the choice to watch what they want, when they want.
This is why we’re excited to launch Native CTV, our latest product for premium video content solutions for connected TV.
After launching SemanticHero for CTV, the innovative semantic targeting solution for video advertising on connected TV, we're taking it one step further with our new, complementary solution Native CTV which offers custom-created video content in brand-safe, advertising environments on connected TV.
Sarah Lewis, Global Director CTV comments, "A relevant content environment means users
are more likely to watch the ad in full. Native CTV offers a unique product in the connected TV market. With SemanticHero we can find content that is advertiser-friendly, but with Native CTV we create on-demand content that is incorporated seamlessly for a perfect match with the advertising message."
ShowHeroes Studios, the content production arm of ShowHeroes Group, will create these native, professionally-produced, 15-second content videos, to match the theme of the advertisements. taking into account the subject of the campaign and brand message.
Hanne Lundmark, Global Editorial Director at ShowHeroes Studios adds, “By providing a short piece of high-quality content, we generate an atmosphere of awareness and create greater engagement and brand recall. ShowHeroes Studios specializes in video content production and media solutions. The Native CTV premium video content is developed in-house in order to bring all our expertise to the TV landscape.”
Check out our video to learn more.
Connected TV is emerging as a key driver for the future of video advertising. According to The IAB Europe's latest Attitudes to Digital Video Advertising survey, more than 50% of advertisers and nearly 100% of agencies cite addressable or connected TV as important growth areas for digital video over the next 12 months.
Taking this into account, ShowHeroes Group has been proactive in creating and adapting its cookieless solutions for connected TV with both SemanticHero for CTV and now Native CTV.
“This is just the beginning of the long road ahead for the overall growth of CTV," Sarah Lewis, Global Director for CTV comments. “In 2022, we expect that CTV penetration in Europe will reach 65% across the Big5 (France, Germany, Italy, Spain, and the United Kingdom)”.
In the last few months, ShowHeroes’ global CTV team has continued to grow with the latest additions of Sabela Ruy-Díaz as Global Commercial Product Manager CTV and Héctor Rodríguez as new Head of Global Supply CTV, to continue to develop new products and bring ShowHeroes’ CTV solutions to more publishers in all markets.
Native CTV launches in the United Kingdom and Germany on March 9th and the rest of our markets during the second quarter of 2022.
Read the official press release.
Visit our Press Section for all the latest announcements, interviews, and releases.
If you’re interested in learning more about the ShowHeroes Group or have any questions please contact us.