ShowHeroes Group continues its growth journey confirming the acquisition of smartclip LATAM, our fifth M&A deal in the last one and a half years, hot on the tails of the successful deal with PlayAd Media Group in late 2021.
Welcoming smartclip LATAM into the ShowHeroes Group opens up a wide array of opportunities for all of our business partners and stakeholders. We're proud to be able to offer our semantic matching technology, paired with the largest library of high-quality video content and access to global demand for premium video advertising inventory to the Latin American markets.
A leading force in both the CTV and OTT Latin market with a network of over 200 premium publishers, smartclip LATAM is a key leader in the Americas. The company delivers advanced online video and CTV advertising solutions, drawing 1.5 billion monthly CTV ad requests and 300 million unique viewers in all of Latin America.
As there is a strong connection between the Latin American and the US market, ShowHeroes is opening its first offices in the US. The roll-out will be coordinated by the newly minted Country Manager US Joseph Lospalluto, former EVP Americas at Smart Adserver. Lospalluto, with his proven expertise in helping European companies penetrate the US market, will confidently lead the group’s expansion overseeing all revenue and operations.
Smartclip LATAM's Ángel Pascual will take on the role of ShowHeroes Regional Director LATAM, commenting,
“Joining the ShowHeroes Group allows us to offer our Latin American markets the powerful combination of a programmatic platform and impressive content production via ShowHeroes Studios. Not many other video tech companies provide contextual targeting technology with top-notch, in-house content production. Now with a firm foothold in the US market and the resulting demand, we can offer a 360-degree monetization plan to our premium publishers and partners.”
ShowHeroes Group Founder and CEO Ilhan Zengin adds,
“Going global and launching ShowHeroes Group in the US and LATAM region will be an important, if not the most important, step so far in the company’s history. Particularly in the past months, we’re seeing more mergers and acquisitions taking place. Playing an active role in the industry’s current phase of consolidation has become key for the growth and positioning of our company. Transforming ShowHeroes into the ShowHeroes Group at the end of 2020 paved the way to successfully close five M&A deals, including smartclip LATAM, making our company a global team of over 300 employees in more than 20 countries. During this short period of time we were able to build an incredible amount of expertise, from looking for synergies and prospecting potential deal targets, performing due diligence and executing acquisitions, to integrations on all organizational levels. On behalf of the ShowHeroes Group, I am very happy to welcome Joseph and Ángel, along with the whole smartclip team, into our family. Joseph and Ángel are both outstanding additions to our leadership team, bringing profound industry knowledge to the table and enabling us to become a global leader in video solutions this year.”
With this acquisition, ShowHeroes Group now counts operations in over 20 countries worldwide, adding the United States, Argentina, Brazil, Chile, Colombia, Perú, and Mexico, and welcomes approximately 50 new employees, growing its team to over 300 total Heroes.
A former subsidiary of AtresMedia, smartclip LATAM is now fully owned and operated under the ShowHeroes Group brand. All of smartclip LATAM's services for premium publishers and advertisers will be integrated into the ShowHeroes Group’s global brand “ShowHeroes” in 2022.
Read the official press release.
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